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New Academy Course: How to Master Service Page Optimization

New Academy Course: How to Master Service Page Optimization

You’ve created your location pages, you’ve optimized them, and you even have your service pages up and running! Amazing work.

So… now what?

You keep optimizing, of course. And not just the basics like headers and title tags… we’re talking advanced tactics that will help you unravel the secrets of service page success. 

In this brand-new BrightLocal Academy Course—How to Master Service Page Optimization—you’ll learn the ins and outs of service page optimization. For this course, we collaborated with SEO expert Emily Brady, who draws on over a decade of experience. 

Throughout the 11 lesson videos, Emily covers:

  • When to create brand new service pages;
  • how to revamp old service pages;
  • how to tackle the challenges of underperforming services pages;
  • how to optimize all of the above!

The objective? Go above and beyond basic optimization. 

Here’s Emily with an overview of the course: 

Who is this course for?

The course is targeted toward SEOs and marketers who are making integral decisions about service page optimization (such as page structure and content) for small/local businesses, making it a great fit for agencies or freelance contractors and SEO specialists. 

How can I join?

Whether you’re a BrightLocal customer or not, you can get access to this course. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:

If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu.

Learning Resources - BrightLocal Academy

You’ll need to create a free BrightLocal Academy account before you can enroll in the ‘How to Master Service Page Optimization’ course.

If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the same steps above to enroll in the course.

Want to know more about BrightLocal Academy? 

Check out the official BrightLocal Academy FAQs here: 

What is BrightLocal Academy, how does it work, and how can I enroll?  

What courses does BrightLocal Academy offer and how long do they take?  

If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and can’t wait to hear how it’s helped you improve your local SEO skills.

Kate Herbert-Smith
About the author
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that upskill the local SEO community so they can become experts in local marketing and using BrightLocal products.

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