Imagine you’re a dog owner and you’re out of treats. You check the pet store’s business listing on Yelp, which says it’s open. You drive across town for treats, but find that the pet store is CLOSED.
Now imagine you’re the pet store owner. You just made a dog sad. What’s more, you made a pet owner angry. They just wrote you a 1* review on Google and maybe you’ve lost their ongoing custom.
In BrightLocal’s Business Listings Trust Report, we found that finding incorrect information on a business listing would stop 63% of consumers from using that business. That’s a lot of potential customers lost just because a business didn’t update its business listing profile.
From this example alone, you can see the importance of having business listings that are correct and up-to-date at all times.
Our new BrightLocal Academy course—How to Clean Up and Manage Business Local Listings—will teach you all you need to know about keeping your local listings up to date and accurate. We’ve created this course in collaboration with Local SEO Specialist, Claire Carlile. During the six lesson videos, she covers:
- The importance of accurate and consistent business listings
- How to audit your current business listings
- The tools and resources available to help you manage your business listings
- Strategies for dealing with duplicate or inconsistent listings
- Tips for optimizing your business listings for better visibility and ranking
You’ll also gain access to a workbook that you can use to help you keep track of your local business listings, plus much more!
Here’s Claire with an overview of the course:
Who is this course for?
This course has been created for agency SEOs who work with local businesses and want to feel more confident cleaning up and managing local business listings. It’s also a great fit for small business owners looking to establish and execute their own business listing process.
How can I join?
Whether you’re a BrightLocal customer or not, you can get access to this course. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:
If you’re a BrightLocal customer, you can access the academy via your BrightLocal account. Simply log in, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu.
You’ll need to create a free BrightLocal Academy account before you can enroll in the ‘How to Clean Up and Manage Local Business Listings’ course.
If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the same steps above to enroll in the course.
Want to know more about BrightLocal Academy?
Check out the official BrightLocal Academy FAQs here:
What is BrightLocal Academy, how does it work, and how can I enroll?
What courses does BrightLocal Academy offer and how long do they take?
If you have any questions of your own, feel free to get in touch with us or leave a comment below. We hope you find this fresh new course useful, and can’t wait to hear how it’s helped you improve your local SEO skills.