With local SEO as ClikTru’s core focus, lots of time was being spent on regularly researching new directories for the legal profession, as well as manually submitting citations to these sites. Then there was the manual searching in Google, taking screenshots and entering details into a spreadsheet. It was a long, laborious process and made it difficult for the agency to grow.
ClikTru’s Director of Operations, Stacey Darabos tells us that she used to spend:
- 3-4 hours building a rank report for a single location, client, and practice area (e.g. DUI, personal injury)
- 2 hours researching legal citation sites per week
- 3-4 hours training new staff to build citations (and these staff could build 3-4 citations per hour)
Stacey looked for tools that could help the business become more efficient, but at the time there was nothing on the market with a local SEO focus, and the broad application of Moz just wasn’t cost-effective. “We were so local, so small-business, that we couldn’t find tools that would drill down enough,” she says.