Local SEO for Good 2024 - September 12

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Sherlock Globey

How a SEO agency doubled their client base with BrightLocal

SEO Agency
Tools Used
Citation Builder
Local Rank Tracker
Local Search Audit
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Client growth as a direct result of using BrightLocal
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Stacey Darabos, Director of Operations, ClikTru
"Because of BrightLocal saving us the time that it has, we’ve been able to bring on double the amount of clients."
Stacey Darabos, Director of Operations, ClikTru

Since being founded in 2008, ClikTru has focused specifically on local search marketing for the legal industry, providing local SEO services to clients across the USA. They pride themselves on their results and fairness: before agreeing to take on a client, they do their research and make sure they’re not already currently working with a lawyer or law firm in that area, to avoid conflicts of interest.

This dedication to research is shown throughout their work. By gaining a full understanding of their clients’ local markets, ClikTru are able to pinpoint the keywords and other elements that are most likely to help their clients stand out in search – the kinds of things that those with only a cursory knowledge of the market might miss.


Long, laborious manual processes with a lack of 'local' focus

With local SEO as ClikTru’s core focus, lots of time was being spent on regularly researching new directories for the legal profession, as well as manually submitting citations to these sites. Then there was the manual searching in Google, taking screenshots and entering details into a spreadsheet. It was a long, laborious process and made it difficult for the agency to grow.

ClikTru’s Director of Operations, Stacey Darabos tells us that she used to spend:

  • 3-4 hours building a rank report for a single location, client, and practice area (e.g. DUI, personal injury)
  • 2 hours researching legal citation sites per week
  • 3-4 hours training new staff to build citations (and these staff could build 3-4 citations per hour)

Stacey looked for tools that could help the business become more efficient, but at the time there was nothing on the market with a local SEO focus, and the broad application of Moz just wasn’t cost-effective. “We were so local, so small-business, that we couldn’t find tools that would drill down enough,” she says.


Cost-effective, local SEO-focused tools

ClikTru noticed BrightLocal right from the start, and recognized that here was the local SEO-focused tool they were looking for. “The focus on localization, along with the cost-effectiveness, was the biggest draw,” Stacey says.

In Citation Builder (BrightLocal’s citation service offering accurate citation building, manual citation clean-up, and local data aggregator distribution) Stacey found a way of completely removing the time and headaches associated with building citations. Gone were the hours-long training sessions and the admins tasked with manually processing directory entries, and out the door went the long time spent pulling rank reports one by one.

Additionally, BrightLocal’s automated Ranking Reports was a clear choice of tool for quickly, easily and accurately reporting on ranking change for priority keywords to ClikTru’s clients.

BrightLocal’s Local Search Audit now enables Stacey to view all her critical local SEO KPIs on one page at a glance.

Stacey Darabos, Director of Operations, ClikTru
"The focus on localization, along with the cost-effectiveness, was the biggest draw."
Stacey Darabos, Director of Operations, ClikTru

60 hours saved and clients numbers doubled

The effect that using BrightLocal has had on the business cannot be underestimated. Using CitationBurst alone, Stacey says ClikTru have saved over 60 hours per month, and that’s had a huge knock-on effect on the agency’s growth:

“Because of BrightLocal saving us the time that it has, we’ve been able to bring on double the amount on clients,” she says.

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How a small web design and SEO agency wins new business with BrightLocal