How a Digital Marketing Agency saves 40 hours per month using BrightLocal

  • per month saved using CitationBurst to build and manage citations

  • of local business client base serviced with BrightLocal

About Lead to Conversion

Founded in 2006, full-service digital marketing agency Lead to Conversion has over a decade in the SEO game, and today focuses efforts on delivering exceptional SEO and PPC results to local and national businesses across the USA.

Lead to Conversion deliver a boutique customer experience with enterprise-level skill set, at affordable prices.

Lead-to-Conversion-Team-photo
Taking a ‘white-glove’ approach to their 60+ clients, Lead to Conversion pride themselves on tailoring digital marketing campaigns to specific business needs, though they do offer packages for those who know exactly what they want.
Matthew Travers, Executive Vice President, Lead to Conversion
What used to take the agency 10 hours manually, we can now do in 10 minutes with BrightLocal. Not only does BrightLocal increase efficiencies and reduce cost agency-wide, but they're also passed on to our clients as well.
Matthew Travers, Executive Vice President, Lead to Conversion

The Challenge

Prior to discovering BrightLocal, Lead to Conversion were using a different SEO tool to manage clients in need of local SEO work, but needed something more locally-focused for their brick-and-mortar clients. In addition to this, performing manual citation work for the clients that needed it was taking 10 hours out of the week.

Back in 2012, Lead to Conversion noticed an opportunity to drastically increase efficiency in these areas. They signed up to a free trial of BrightLocal and haven’t looked back.

The Solution

To resolve the issue with citations taking too long to manage and monitor, the agency use the combined forces of Citation Builder (BrightLocal’s citation service offering accurate citation building, manual citation clean-up, and local data aggregator distribution) and Citation Tracker. Now they have full oversight over what’s going on with their clients’ citations, and managing the process is faster than ever.

The agency also makes use of BrightLocal’s Google My Business reporting, to educate clients on where they could make improvements to leapfrog competitors in the local pack.

Rounding off the BrightLocal toolset used by Lead to Conversion is the Local Search Audit, which allows them to kick off campaigns on the right foot by analyzing their new clients’ search presence along with the clients’ competitors.

The Results

Using Citation Builder and Citation Tracker alone, Lead to Conversion’s Executive Vice President, Matthew Travers says he has saved nearly ten hours per month: “What used to take the agency 10 hours manually I can now do in 10 minutes with BrightLocal. Not only does BrightLocal increase efficiencies and reduce cost agency-wide, but they’re also passed on to our clients as well.”

Matthew also tells us that BrightLocal’s reporting tools have helped him retain clients. These white-labeled reports keep the agency “on the pulse” of what’s happening with their clients. They’re able to share reports quickly and easily, and in a manner that clients love.

This is clear from how much Lead to Conversion use BrightLocal. The agency tells us that, of the clients that need local SEO, BrightLocal is integral to managing each and every one.

  • per month saved using CitationBurst to build and manage citations

  • of local business client base serviced with BrightLocal

Get in touch to find out how BrightLocal can help deliver results like these

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