Martindale-Avvo decided to move over to BrightLocal and consolidated four vendors into one, estimating a budget saving of 30% annually.
Since working with BrightLocal, they have adopted the following tools:
- Citation Builder
- Citation Tracker
- GBP Audit
- Local Rank Tracker
- Local Search Audit
- Local Search Grid
- Reputation Manager
Previously, the team found that client audits could take up to three hours to complete, with much of the data requiring manual extraction from development teams.
Now, with comprehensive data provided by BrightLocal’s tools, such as Local Search Audit and GBP Audit, the team estimates a time saving of around two hours (66%).
This means that insights can be ingested and fed into documents to support areas such as sales pitches or account upselling.
Additionally, the team and its clients love the reputation tools.
“We love the review tool, Reputation Manager,” says Ashley. “We’re going to use it now on every website product, because our clients love it, and the sales team loves it. So it’s a no-brainer.”