A successful and pain-free approach
As well as making use of BrightLocal’s cost-effective citation building services, Geoffrey and his colleagues rely on a number of BrightLocal features to save time and gather the information they need to build effective dental marketing strategies for their clients.
The team uses BrightLocal’s automated Local Search Audit report to help them identify optimization opportunities in minutes. Beyond this, they use the Citation Matrix in Google My Business Audit to uncover competitors’ citations and the Keyword Tracker Chart to show rank improvements in Google and Google Maps over time.
“Ultimately, BrightLocal frees up our hands so we aren’t manually pulling data but have the time to work in other areas of marketing for our clients,” says Geoffrey. “It’s another multi-tool we can get out of our grab bag when looking for areas we can expand and work on for our clients, allowing us more time to be strategic with the data provided.”
This time-saving and pain-free approach to developing marketing strategies has had a huge impact on growing their client’s practices. In one example typical of their work, they successfully helped one dental practice increase production by 57% over three years and double the number of new patients over the same time period. “Our clients are now regularly having record months in terms of performance,” says Geoffrey.
Other BrightLocal features also play key roles in helping the team to share performance updates with clients and keep them in the loop. These include white-labeled reporting and customizable dashboards that can be shared via a link or downloaded and shared via a PDF.
“Just telling someone that their rankings went up one month then down the next isn’t very helpful,” explains Geoffrey. “However, showing them their long-term progress is, and with BrightLocal we can do just that.”
“BrightLocal frees us up to be more strategic for our clients. Great tool, great price, great customer service!”
