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At Pain-Free Dental Marketing they believe in creating custom, data-driven marketing strategies for their clients. By doing this they are able to give their clients high valued patients who stay with the practice for life.
Their approach is to pull data from various patient management systems to create a profile of the client’s ideal patient. They also use census data to determine the demographics of potential patients. The strategy team then combine all of this data to create a customized marketing plan that fits the client’s practice.
As campaigns start to run, they track the results and stay in sync with clients to quickly determine what is working best and what needs adjustments. Not only do they keep in constant communication with dentists, but they also stay in touch with the front desk and office managers making sure that everyone understands and believes in the plan. This, they say, is how they get results.