How a pest control company streamlined their reporting and increased leads with BrightLocal

PestCo Holdings is a group of pest control companies located throughout the United States. Responsible for the oversight and operational efficiency of five businesses, PestCo operates with the mission of providing excellent service to their customers spread across Illinois, Missouri, D.C., Maryland, Virginia, Texas, Idaho, Oregon, Washington, and New Jersey. Catering to both residential homeowners and commercial businesses, PestCo offers a variety of customized, environmentally friendly pest control services through their brands Romney Pest Control, Pointe St. Louis, Pointe Chicago, and Green Pest Services. 

With one team responsible for the marketing success of a growing number of locations, they quickly found an already tricky process getting trickier.

The task of staying on top of how various locations were ranking against their competitors, and understanding the blindspots in their strategy, was completely reliant on manual tracking across all of their locations—an unreliable and time-consuming process.

When PestCo Holding’s Chief Marketing Officer found himself struggling to see how the various Google Business Profiles (GBPs) across the organization were performing, he was directed toward BrightLocal as a solution. 

“We have so many different locations that it’s impossible to have an accurate report of how these GBPs are performing, so BrightLocal has been a huge help so we can see what areas we’re touching and how we can improve our GBPs.” says Allison McLain, Marketing Assistant at PestCo Holdings.