With over 1,000 service locations across the US, local search visibility is undoubtedly a key driver of revenue for Valvoline. But Valvoline couldn’t just rely on its size and brand recognition to succeed in local search. Each location needed to be supported by a broader local SEO strategy to ensure maximum visibility. To make things trickier, the oil change services industry is extremely competitive.
Not only does Valvoline have to compete with other large franchises, but it also has to get ahead of the many small businesses that operate in each city and town. And getting ahead in a local search would prove extremely lucrative.
The numbers back this up.
There are 550,000 searches* for ‘oil change’ in the US every month. And 830,000 monthly searches for ‘oil change near me’.