Local Search at Scale: Trials & Triumphs with Jill Villejoin, SystemForward

Local Search at Scale: Trials & Triumphs with Jill Villejoin, SystemForward

Ever wondered what really goes on behind the scenes at franchises and enterprise businesses?

Want to learn how to navigate corporate and become a preferred vendor?

Or are you just itching to understand what drives the hard-working (often surprisingly small) teams at the heart of franchise management?

Introducing Local Search at Scale: Trials & Triumphs, a brand-new series of video interviews in partnership with Steady Demand.

Each month, Diamond Google Business Profile Product Expert and Steady Demand owner Ben Fisher takes to the mic to ask a guest about managing local search (and everything else besides) at scale within the USA’s biggest franchises.

These are the unsung heroes, the boots on the ground keeping everything moving. You won’t find flash-in-the-pan strategies or the latest fads in marketing—just inspiring stories about the people who really make things happen in the franchise and enterprise world.

In this inaugural episode, Ben speaks with SystemForward‘s Jill Villejoin, a seasoned marketing director in the franchise industry.

Watch to learn:

  • How Jill manages franchise marketing with such a small team

  • How to get franchisees on-board with local SEO

  • Who does what in the world of franchise management

  • Why scalability is so crucial for marketing vendors and technologies
  • and much more!

About Jill Villejoin

About Jill Villejoin

Director of Marketing at SystemForward

Jill Villejoin, a seasoned marketing director for a franchisor of home service brands, leads strategic initiatives at SystemForward America, driving revenue growth and brand success for franchises like Pop-A-Lock and TemperaturePro.

Throughout her career, she has excelled in collaborative leadership, crafting effective marketing programs that resonate with customers and franchisees alike. Jill oversees national-level marketing strategies, training, and business consultation ensuring seamless operations across locations, while also balancing her passion for cooking, coaching softball, and family time as a devoted mother and spouse.

Watch the Video

Liked this video? Join us over on BrightLocal’s YouTube channel and subscribe today to be first in line when the next episode drops!

Want more Ben Fisher? Check out his original series of articles on enterprise local SEO, Local Search at Scale, which covers everything from dealing with decision-makers to understanding where budgets are most impactful.

Ben Fisher
About the author
Ben Fisher is a Google Business Profile Diamond Product Expert, and an experienced veteran in SEO and social since 1994. He is also a contributor to the Local Search Ranking Factors Survey. He’s the co-founder of Steady Demand, which works with agencies and businesses to maximize outsourced Local SEO and Social Media. He can be reached on Twitter at @TheSocialDude or @SteadyDemand.

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