Local SEO Tools

All the tools you need to improve your local SEO, in one place

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All features
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4.8/5 Based on 1,000+ reviews on: G2, Capterra, and Trustpilot
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Explore how our tools can help you grow:

Audit Local SEO

Audit, track, and improve every part of your local SEO profile.

Track Local Rankings

Get a complete picture of your ranking performance.

Grow and Manage Reviews

Manage, generate, and showcase your online reviews.

Build and Manage Listings

Take full control of your business listings across the web.

Create Impactful Reports

Impress clients and prospects with white-label SEO reports.

Used daily by 10,000+ marketers, agencies, and multi-location brands
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Home Depot 2 Logo
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Audit locations and see how to rank higher

  • Powerful local SEO auditing

    Run a Local Search Audit to crawl 300+ data points and get a prioritized list of issues that need fixing.

  • Track and audit local citations

    Use Citation Tracker to uncover NAP issues, new citation opportunities to boost your local search visibility.

  • GBP optimization

    Run a Google Business Profile Audit and optimize your profile to climb local map results and drive increased footfall.

"I run BrightLocal's Local Search Audit for prospects and periodically for my SEO clients. I really like how it gives a snapshot of the business and shows what areas need improvement."
Glennette Goodbread - Premium Web Development LLC
Glennette Goodbread
Premium Web Development LLC

Get local rankings insights and find ways to continually improve

  • See where you really rank on Google Maps

    Use Local Search Grid to see where you rank on the map among competitors and pinpoint ways to outrank them.

  • Clear and comprehensive rank reporting

    Track organic, local pack, and map rankings from specific search locations with Local Rank Tracker.

From only $39/mo

Say goodbye to endless tool-switching!

With BrightLocal there’s zero switching required.

You get all the tools to audit locations, uncover your biggest opportunities, and improve your local search visibilityall under one roof.


Collect, monitor, and showcase reviews with ease

  • Get a constant flow of fantastic reviews

    Create automated SMS, email, and in-store campaigns to get more reviews without lifting a finger.

  • Stay on top of your reviews, wherever they're left

    Monitor and respond to reviews across 80+ review sites.

  • Put your best reviews center-stage

    Showcase reviews from third-party sites on your website with our easy-install widget.

"This is one of the best tools out there to get more reviews for your clients and monitor and manage them as well."
David Prian - Inspir3d Marketing
David Prian
Inspir3d Marketing

Manage and grow your listings, all in one place

"I have used several different citation tools but BrightLocal is still top of my list. The citation building and tracking resources are perfection!"
William Chan - Inbound Law Marketing
William Chan
Inbound Law Marketing

BrightLocal's reporting tools make it easy to show clients and colleagues the impact of your work

Without Bl Visual