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Local SEO Tools

The complete platform to monitor, audit, and improve local SEO

Save time and make smarter decisions with BrightLocal.

SEO Tools BrightLocal

Tools that help you rank higher and grow your local search visibility

Track local rankings
Audit citations
Audit local SEO
Report on multiple locations
Monitor and grow reviews
Integrate GMB Insights
Connect Google Analytics
White-label reporting

"BrightLocal tools provide best-in-class data. Their tools are a must-have for marketers looking to optimize their organic search results."

Neilson Hall
Head of SEO

9.5 out of 10 on Trustpilot

Local Search Rank Checker

Know where you rank, and what to focus on

  • Monitor rankings at city or postal code level
  • Compare rankings for 100s of locations in one report
  • Benchmark rankings vs competitors
  • Uncover localized search volumes so you know the best keywords to target
Local Search Rank Checker
Local Search Rank Checker Tool

Local Search Grid

Put your rankings on the map

  • See how much local search visibility you’re really claiming
  • Spot opportunities to outrank competitors
  • Track progress over time and react fast to any drops with a single ‘Average Map Rank’ metric
  • Identify spam in Google My Business profiles
Local Search Grid

Local SEO audits

Spot optimization opportunities instantly

  • Analyze 300+ data points in minutes – without lifting a finger
  • Quickly identify areas for improvement
  • Get benchmarks against your top-ranking competitors
  • Win more pitches and impress existing clients with white-label audits 
Local Search Audit

Google My Business Audit

Uncover the GMB insights to leapfrog the competition

  • Discover the GMB categories used by top-ranking competitors
  • See how you stack up vs. the competition against the most important local ranking factors that affect local rankings
  • Identify duplicate listings with ease
  • Make more informed decisions with 3x more data than what GMB Insights provides
Google My Business Audit

Citation Tracker

Easily track and manage local citations

  • Discover new citation building opportunities
  • Identify harmful duplicate or inaccurate citations that need fixing
  • Spy on your competitors to see where they’re listed, and you’re not
  • Track week-on-week citation growth
Citation Tracker
Citation Tracker

Reputation Manager

Get more reviews and grow your reputation

  • Monitor all the important review sites in a single dashboard
  • Generate reviews with email and SMS campaigns
  • Reply directly to Google and Facebook reviews from within the platform
  • Convert more website visitors with an easy-to-install reviews widget
Reputation Manager

The most complete and cost-effective set of tools to tackle local SEO

From just $1.50 per location per month!
(Based on tracking 50 locations on our SEO Pro plan – just $79/month)

Rank Tracking
Geo Rankings
Citation Monitoring
Review Alerts
Review Generation
GMB Insights Data
Google Analytics Data
Social Integrations
Link Audit / Tracking
White-label Reporting
Moz Local
Tribe Local

Company3 Locations6 Locations100 Locations 
BrightLocal£29/month or $290/year$49/month or $490/year$79/month or $790/year
Moz LocalFrom $387/yearFrom $774/yearFrom $12,900/year
YextFrom $600/yearFrom $12,000/yearFrom $20,000/year
WhitesparkCustom Pricing Only
Tribe LocalFrom $87/month or $870/yearFrom $150/month or $1,500/yearFrom $2,900/month or $29,000/year


Don't just take our word for it...


If you want to save time and save money, then BrightLocal must be part of your local SEO toolkit.

Susan Hallam MBEManaging Director, Hallam Internet

Having BrightLocal on your side is like having a full-time local SEO staff.

Casey MarezFounder and CEO, Juris Digital

Easy to understand and goes deep enough to give actionable data in a fraction of the time it would take manually.

Mike RamseyPresident, Nifty Marketing

4.5 stars out of 5

4.7 stars out of 5

4.8 stars out of 5

4.5 stars out of 5