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Moz Local vs BrightLocal

Local-specific rank-tracking with geo-grid capabilities
Own your listings with no recurring fees
Unbeatable customer service
00.hero Moz Vs Brightlocal.

Why people love BrightLocal

"BrightLocal tools provide best-in-class data. Their tools are a must-have for marketers looking to optimize their local search results."
Neilson Hall - iProspect
Neilson Hall
"If you want to save time and money, then BrightLocal must be part of your local SEO toolkit."
Susan Hallam MBE - Hallam Internet
Susan Hallam MBE
Hallam Internet
"BrightLocal is one of the best internet marketing tools out there... It is fast, accurate, and produces excellent reports."
Colan Nielsen - Sterling Sky
Colan Nielsen
Sterling Sky

6 reasons BrightLocal is better for local businesses and agencies

As part of the wider Moz family, Moz Local offers a number of limited local services. To access some of their more powerful features you’ll need to sign up to Moz Pro. And, importantly, these features haven’t been designed with local businesses as their primary user. BrightLocal offers a truly local-first product to help businesses and agencies audit, track, and improve their presence.

1. Cover the whole breadth of local marketing

✔️ With BrightLocal you have everything you need in one place. Unlock local rank tracking, review management, auditing, and more, in one dashboard.

Moz Local only offers listings and review management alongside other limited services. Recurring Fees.

2. No recurring fees, pay once and own your listings

✔️ BrightLocal offers a simple listings solution. Just pay once and we hand over the keys to your listings. They’re yours to own with no annual fee.

❌ Moz Local’s listings need to be renewed every year, tying you into a cycle of expensive bills, with no ownership.

3. Build the listings you really need

✔️ BrightLocal builds citations on the sites you really need, and on the ones you didn’t know you did. In addition to the staples, it offers a wide selection of location and industry-specific sites, all at low prices.

❌ Moz Local submits your listings to a much smaller network of sites. Each plan only includes a limited number of listings. They submit to aggregators and to a handful of sites via a partnership with Uberall. Not enough to build solid foundations.

4. Truly local rank-tracking

✔️ BrightLocal offers two specialized local rank trackers. See where you rank in the local pack and literally on the map with Local Search Grid.

Moz Local doesn’t have any form of rank tracking, and you need a Moz Pro subscription to access their generic rank tracker. Even then, it’s not designed for local rankings.

"Showing them "you're #2" in a table didn't allow for our clients to really see the impact and value of what we do for them in SEO. BrightLocal's Local Search Grid has changed all of that. And we can show them each month how their footprint is expanding. We love it!"
Jonathan "Jono" Long
Owner, Faithworks Marketing

5. Unlock white-label reporting

✔️ BrightLocal offers agency-friendly white-label options to allow you to customize client reports with your logo and brand colors.

This is not something Moz Local offers to its customers, so all reports will only be available with Moz branding.

6. Know exactly where you stand with granular auditing

✔️ BrightLocal offers auditing for all aspects of your local SEO, not just citations. Audit your local search presence and your GBP too. Find the insights to set your business apart.

Moz Local only lets you audit your listings. Without other insights, you could fall behind.

Manage the big four sites with automatic connections

We changed the listings game when we launched Active Sync. We created a simple and cost-effective way for businesses to update and manage multiple listings at once. Make a change and it’ll update on each site, instantly.

How we stack up Vs Moz Local

Click and drag to scroll
Moz Local
Citation Building Approach
No. of Sites in Network
$2-3.20 per site
$129 per location
Annual Recurring Fee
$129 per location
Data Aggregator Submissions
Price Aggregator Submissions
$199/year extra
Can order Aggregators individually
Update Existing Listings
Build New Listings
Claim Listings
Data is permanent
Remove Duplicate Listings
Detailed Reports
Manual Pre-Submission Checks
Other Local SEO Services
Local Rank Tracking
Geo-grid Tracking
Local SEO Auditing
Google Business Profile Posting
White Label Reporting
*Moz Local's Lite plan only includes a guaranteed 20 listings ** Prices for our aggregator submissions in Canada and the UK are even lower than this.

Find the perfect plan to match your needs

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Essential Local SEO Tools
Track local rankings
Audit citations, GBP and on-site SEO
Monitor GBP and website performance
Competitor Insights


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Everything in Track, plus:
Listings Management
Sync business data across Google, Bing, Facebook and Apple
Suppress external edits
Schedule GBP Posts
Bulk post to multiple profiles


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Everything in Manage, plus:
Review Management
Monitor and respond to reviews
Run review generation campaigns
Create a review widget for your site

Simply Listings

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Access to Citation Builder
From just $2 per site, pay-as-you-go
Access to Active Sync and GBP Post Scheduler
$50 per Location, per year
Active Sync
GBP Post Scheduler
All plans include access to:
Citation Builder - our pay-as-you-go service
Customisable white-label reporting
Agency Lead Generator

Start improving local SEO with a 14-day free trial!

All features
Unlimited access
No card required

4.6 stars out of 5


4.8 stars out of 5


4.5 stars out of 5


What is Moz Local?

Moz Local is a service which submits local business data to ‘Local Data Aggregators’ and direct to a handful of local business directories through partnering with Uberall. Moz Local is used by local businesses and SEO Agencies to clean up existing listings and create new listings.

Moz Local is just one of many tools that offer this type of service. They have a good reputation, but are not the only option available to businesses and SEO professionals.

What is Moz Local's Pricing?

Moz Local has three different pricing tiers for their product, each of which works on an annual subscription basis. The Lite plan at $168 a year publishes to essential directory partners only with basic review management, whereas the Preferred plan, at $240 a year, includes social posting and reputation management. The Elite tier costs $396 a year and adds a number of additional directory submissions.

You can submit to additional aggregators for an extra monthly fee.

What are the Cons of using Moz Local?
  • Slow updates for the main sites – listings can take 2-3 months to go live when managed through aggregators.*
  • Recurring annual fee – failure to pay means data may revert back to its pre-Moz state.
  • Do not create an account/claim listings on all directories.
  • No white-label reporting available for agencies.
  • Only submits to 8 directories and 5 GPS services on $168 plan (need to pay $199 for aggregators).

*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an aggregator-only approach to listings management.