BrightLocal vs Moz

We’ve put together a clear and truthful comparison of BrightLocal vs Moz. We compare both Moz Local features and Moz Local pricing so you can make an informed decision about which local directory submission service is right for you.

What is Moz Local?

Moz Local is a service which submits local business data to ‘Local Data Aggregators’ and direct to a handful of local business directories through partnering with Uberall. Moz Local is used by local businesses and SEO Agencies to clean up existing listings and create new listings.

Moz Local is just one of many tools that offer this type of service. They have a good reputation, but are not the only option available to businesses and SEO professionals.

Moz Local Pricing

Moz Local has two different pricing tiers for their citation building product, each of which work on an annual subscription basis. The Basic plan at $129 a year publishes to essential directory partners only, whereas the Plus plan, at $199 a year, includes the addition of data aggregators.

See the table below for an accurate and unbiased comparison between BrightLocal vs Moz Local pricing and features.

See side-by-side features and pricing comparison of BrightLocal vs Moz.

Moz Pros and Cons

What are the Pros of using Moz?

• Good coverage of the ecosystem with the $199/year plan that includes aggregators.
• Ability to manage multiple locations from one dashboard.
• Good audit tool that shows up duplicate listings.
• Supported by a knowledgeable team.
• Success Assurance Program for clients with >100 locations.

What are the Cons of using Moz?

• Slow updates for the main sites – listings can take 2-3 months to go live when managed through aggregators.*
• Recurring annual fee – failure to pay means data may revert back to its pre-Moz state.
• Do not create an account/claim listings on all directories.
• No white label reporting available for agencies.
• Only submits to 8 directories and 5 GPS services on $129 plan (need to pay $199 for aggregators).

*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an aggregator-only approach to listings management.

Compare more Local Listing Services

If you want to see a wider comparison of well known local citation submission services, then please check out our full alternative post found at the link below.

Citation Services Compared – Moz Local vs. BrightLocal vs Yext vs Whitespark vs AdviceLocal vs Synup