BrightLocal vs Moz

Moz vs BrightLocal

Compare BrightLocal and Moz Local Pricing and Features

We’ve put together a clear and truthful comparison of BrightLocal vs Moz. We compare both Moz Local features and Moz Local pricing so you can make an informed decision about which local directory submission service is right for you.

What is Moz Local?

Moz Local is a service which submits local business data to ‘Local Data Aggregators’ and direct to a handful of local business directories through partnering with Uberall. Moz Local is used by local businesses and SEO Agencies to clean up existing listings and create new listings.

Moz Local is just one of many tools that offer this type of service. They have a good reputation, but are not the only option available to businesses and SEO professionals.

Moz Local Pricing

Moz Local has two different pricing tiers for their citation building product, each of which work on an annual subscription basis. The Basic plan at $129 a year publishes to essential directory partners only, whereas the Plus plan, at $199 a year, includes the addition of data aggregators.

See the table below for an accurate and unbiased comparison between BrightLocal vs Moz Local pricing and features.

See side-by-side features and pricing comparison of BrightLocal vs Moz.


Moz Pros and Cons

What are the Pros of using Moz?

  • Good coverage of the ecosystem with the $199/year plan that includes aggregators.
  • Ability to manage multiple locations from one dashboard.
  • Good audit tool that shows up duplicate listings.
  • Supported by a knowledgeable team.
  • Success Assurance Program for clients with >100 locations.

What are the Cons of using Moz?

  • Slow updates for the main sites – listings can take 2-3 months to go live when managed through aggregators.*
  • Recurring annual fee – failure to pay means data may revert back to its pre-Moz state.
  • Do not create an account/claim listings on all directories.
  • No white label reporting available for agencies.
  • Only submits to 8 directories and 5 GPS services on $129 plan (need to pay $199 for aggregators).

*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an aggregator-only approach to listings management.

Compare more Local Listing Services

If you want to see a wider comparison of well known local citation submission services, then please check out our full alternative post found at the link below.

Citation Services Compared – Moz Local vs. BrightLocal vs Yext vs Whitespark vs AdviceLocal vs Synup

BrightLocal Vs Moz Local -
Pricing and Features Comparison

The table below compares Moz Local pricing against BrightLocal’s Citation Builder service.


Moz Local
No. of Sites in Network
$2-3 per site
$129 per location
Annual Recurring Fee
$129 per location
Data Aggregator Submissions
Price Aggregator Submissions
Can order Aggregators individually
Update Existing Listings
Build New Listings
Claim Listings
Data is permanent
Remove Duplicate Listings
Detailed Reports
Manual Pre-Submission Checks
Countries Available in
Sites submitted To:
Data Axle
Neustar Localeze
Google My Business
Bing Local
Apple Maps


Looking for a Moz alternative?

You own your listings

We claim and verify your listings and pass the login details to you so that you own them forever and can update information anytime.

Best value pricing

With listings from $2 per site, we’re more cost-effective than any other provider and there are no recurring fees.

Complete control

Every business is different, that’s why we give you the freedom to choose which sites to get listed on. This includes top citations sites, as well as 100s of niche sites in over 40 industries.

Listings don't revert back

Our submissions are permanent — unless you want to update them — so you’ll never have to worry about listings reverting back to inaccurate information or disappearing altogether.

Global reach

We’ve expanded our reach to 1,600+ sites. These include top directories, industry sites, and specialist sites in over 10 countries.

White-label reporting

Our agency-friendly white-label options allow you to customize client reports with your logo and brand colors.

Build and manage listings with BrightLocal

From just $2 per site
No recurring fees
Own your listings forever