Amanda Jordan on How to Overcome Multi-location SEO Challenges

Adventures in Local Marketing is back for a second season! 

Throughout season two, we’re going to be branching out to cover a broad range of topics to truly help you become better at local marketing. 

Amanda Jordan is our first guest of the season, and we have been lucky enough to hear her valuable insights on the local SEO issues faced by multi-location businesses. This is a topic we haven’t had the opportunity to explore in-depth before, so it was great to sit down with Amanda and listen to her advice.

Having worked in the industry for over ten years, Amanda has a great deal of firsthand SEO experience with large companies. As you’ll learn, multi-location businesses face unique challenges when it comes to local SEO, but all of these hurdles can be overcome with a powerful strategy. 

Listen to learn:

• How to avoid duplicate content issues with unique local landing pages
• Why citations still play an important role
• The importance of competitor research
• The challenges of managing Google Business Profile at scale
• How to educate stakeholders and get buy-in
• The power of online reviews

Resources:

• Locomotive frequently publishes SEO research and guidance on its blog, so be sure to bookmark the page and visit regularly.
• Check out Amanda’s website—The Local Playbook— for fantastic in-depth advice for SEO agencies. 
• Enrol in Amanda’s brand new course on BrightLocal Academy—How to Perform Local SEO Audits for Multi-location Businesses.

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Tell us what you think:

Are you an SEO agency working with multi-location businesses? We’d love to hear about it. Head to the comments and let us know how you use it and how it gives you the edge in local search. And be sure to share your thoughts on the episode while you’re there!