Phill Agnew

on the 7 Consumer Psychology Principles Every Marketer Should Know

December is here and that means there’s only a handful of weeks left to squeeze in new knowledge before going at it again in 2022.

Luckily, we’ve got you covered with this episode of Adventures in Local Marketing. Listening to this 56-minute episode could be the best investment you make before the end of the year—all without spending a cent. That’s because we’ve been exploring the simple tricks that can immediately make your marketing more effective.

We’re going deep on the topic of consumer psychology, which is all about the biases that influence how we buy products and services. Its usage across marketing is vast, because after all marketing is all about influencing people’s behaviors—whether that’s encouraging someone to buy a product or simply to open an email.

In this episode, Phill Agnew, host of marketing science podcast, Nudge (which boasts over 150,000 downloads), explains the seven consumer psychology principles that will make your marketing more effective.

Warning: You should only listen to this episode if you’re confident you have the time and authority to put these tactics into action.

Listen to learn:

Quick note: we’ve included four consumer psychology examples in this blog post. See if you can spot them after listening!


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Tell us what you think:

Are you a marketing expert embracing consumer psychology to boost your efforts? We’d love to hear about it!

Head to the comments and let us know how you approach the subject and how it gives you the edge in local search. And be sure to share your thoughts on the episode while you’re there!

Phill Agnew
Phill Agnew

Phill is the senior product marketer at Hotjar, product marketing ambassador at the PMA, and the host of Nudge, the only podcast dedicated to consumer psychology.

Phill’s experience lies in product marketing and he specializes in consumer behavior, looking specifically at how to apply behavior science at each stage of the marketing funnel.

On his podcast, Phill interviews a number of interesting characters who study why we make the decisions we make. He takes insights from these researchers, authors, and pioneers, and condenses them into useful advice that any marketer can use to improve their proposition.