It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who comes out on top.

And while plenty of other review sites exist, Google reviews’ visibility in search results is helping make Google the fastest-growing reviews platform.

We wanted to find out how local businesses are using Google My Business reviews, and provide you with the statistics to help you benchmark your business against others in your industry.
For this report, we anonymously explored the Google reviews profiles of more than 93,000 local businesses across 26 different industries in order to uncover:

  • Which industries are leading the way in using Google My Business reviews (and who’s trailing behind)
  • How many Google reviews businesses in each industry have
  • The average star rating for businesses in each industry
  • If star ratings and number of reviews correlate with local rankings
  • Which star ratings are most common in each Google local ranking position


If you’d like to find out more about this report, you can find the methodology here. And, if you had any thoughts or queries, let us know in the comments below.