In local SEO, citations are an incredibly important piece of the puzzle. Keeping your name, address and phone number (NAP) consistent across the internet helps Google decide where a business should rank in local search results, and impacts consumers’ trust in a business.

While it’s clear that consistent citations are a necessary foundation for local businesses, there’s little direction out there to help businesses know how many citations they need to compete in their industry, or which sites to get listed on.

To solve this, we delved into our extensive citation building data and studied the citation profiles of 122,125 local businesses across 26 different industries. Our objective was to find out:

  • The average number of citations for businesses in each industry
  • The average number of citations for businesses ranked 1-10 in Google Local results
  • The most popular citation sites for each industry
  • How many businesses are missing listings on the top citation sites

Jump to the overall findings
Please note: Apple Maps, Google My Business, and Bing were not included in this study as data was unavailable. Take a look at the methodology for more information. 

To find out how many citations your business has, you can find out by signing up for a BrightLocal free trial.