You’ve got your optimization checklist to complete, either for your own local business or on behalf of your client, and you’re now wondering;
“What are the best free Local SEO tools that will help do the manual work for me?”
We all love a freebie, but when it comes to the complex and multi-location world of Local SEO, the tool still has to be top-notch, so that you can sit back and trust that it’s doing the job you want it to.
In this reactive industry, you also want free local SEO tools that can give you a quick and accurate answer as soon as you’ve thought of the question. That’s why we’ve compiled the top free local SEO tools in the industry so that you know where to turn.
BrightLocal’s own Local RankFlux is the only ranking fluctuation monitoring tool for local search. We track daily ranking movements across 14,000+ keywords to measure volatility and identify suspected algorithm updates. Get daily, weekly or urgent-only alerts so that you’re not left in the lurch the next time a Google algorithm update impacts local rankings.
Postamatic, from the immensely talented Noah Learner over at Denver, Colorado-based agency Two Octobers, allows you to easily create and publish Google My Business (GMB) Posts, and Q&As through the GMB API. This is perfect if you’re managing multiple locations (and languages!) and struggling to keep all their GMBs update. No technical know-how needed: just fire up Google Sheets and you’re ready to go!
If you’re looking for a simple way to find a ZIP code, USPS allows you to search by street address, city, or state. You can also search using a ZIP code to find out which cities it covers. This tool comes in handy when analyzing how well businesses are ranking in particular neighborhoods, as these ZIP codes can be used in tools like BrightLocal’s Local Search Results Checker to view localized search results.
Identify key issues that affect your business’ website and rankings with Siteliner. The free service allows up to 250 page searches per month, identifying duplicate content, broken links, and page power. You simply add the URL for the page you want to check and Siteliner does all the hard work for you.
Help Google understand the purpose of your web pages by adding structured data coding. Generate Schema code with ease using Google’s preferred Schema markup; JSON-LD. Simply fill in the table and Microdata Generator will build the code for you to copy and paste on your website.
Local Listings Health Scanner
Another of BrightLocal’s free local SEO tools that would be crazy to leave off this list is the Local Listings Health Scanner, which scans the most important business listings sites for your business and gives it a health score based on any incorrect or inconsistent data and any major omissions. It’s a great place to start if you’re looking to build a case for local citations work for a current or prospective local business client.
Search for local sponsorship opportunities at scale with Zipsprout. You can automate city or topic-specific searches, save time by favoriting certain locations, and let Zipsprout’s matchmakers take care of the outreach. Perfect for local businesses that haven’t got the team or time to send hundreds of emails.
Da Vinci Tools Extension for Chrome
Da Vinci Tools for Chrome brings together a whole host of incredibly useful tools that make Google Analytics easier to understand at a glance and more powerful to use. Bring a layer of colour to GA reports to gets insights quicker with a heat map on tables, highlight high and low points in overview graphs, and more.