The Local SEO Roadmap 2026: What’s New and What’s Next?

Watch on: January 21, 2026 at 9:00 am PT / 12:00 pm ET / 5:00 pm GMT
Running time: 60 mins

Hosted by: Myles Anderson

With panellists

Claudia Tomina
Claudia Tomina
CEO and Founder at Reputation Arm
Will Scott
Will Scott
CEO and Co-founder at Search Influence

The local search landscape has officially changed. With the rise of AI Overviews and new consumer habits, business owners are facing a critical question: Do I optimize for the algorithm, or do I optimize for the AI?

Join us for The Local SEO Roadmap 2026, a strategic deep dive into the new ranking signals that are rewriting the playbook for local visibility. We are moving beyond the basics of keywords to explore the technical and behavioral shifts defining the year ahead.

In this webinar, our expert panelists Will Scott and Claudia Tomina will cover:

  • The new search landscape and what this looks like for local SEO in 2026.
  • Shifts in the local algorithm, as uncovered in the 2026 Local Search Ranking Factors survey.
  • How local businesses can thrive throughout the year ahead.

Stop relying on last year’s strategy. Secure your spot to get the definitive, future-proof playbook for 2026.

The Local SEO Roadmap 2026: What’s New and What’s Next?

 

Claudia Tomina Headshot

Claudia Tomina

CEO and Founder at Reputation Arm

CEO and Founder of Reputation Arm, and Google Business Profile Product Expert, Claudia is passionate about local SEO. She helps businesses create their brand presence and achieve their goals with opportunities through Google. Claudia often shares new GBP feature tests and updates on X.

Will Scott Close Headshot

Will Scott

CEO and Co-founder at Search Influence

Will Scott is an international speaker, columnist, and recognized expert in AI-powered SEO and digital marketing. As CEO and Co-Founder of Search Influence, he leads one of the nation’s top agencies serving higher education and healthcare.