The rules of reputation have changed. 31% of consumers now ignore businesses below 4.5 stars, and 74% only care about reviews from the last 90 days. With 45% of shoppers using AI to find local businesses, your review strategy is no longer built on star ratings alone.
Join us for a tactical session with Greg Sterling (Near Media) and Elizabeth Rule (Sterling Sky) as we break down the 2026 Local Consumer Review Survey and show you how to turn your reputation into a competitive advantage.
What You’ll Learn:
The review landscape has shifted. Learn how to build a strategy that works in 2026 and turn customer trust into your greatest asset.
Co-Founder at Near Media
Greg Sterling is a leading authority on local digital marketing, location intelligence and the SMB market. A frequent speaker at industry events, he was previously the VP of Market Insights for Uberall, VP of strategy for LSA and a former contributing editor for Search Engine Land for more than 14 years. He is a co-founder of Near Media.
Local SEO Strategist and Account Manager at Sterling Sky
Elizabeth has specialized in digital marketing and website management since 2015, focusing on local SEO since 2018. After working at various agencies, she joined Sterling Sky’s Dream Team in 2021. As a Google Business Profile Platinum Product Expert, she helps businesses on the GBP Community forum solve GBP issues, and shares Local SEO insights on the Local Search Forum.
