The rules of reputation have changed. 31% of consumers now ignore businesses below 4.5 stars, and 74% only care about reviews from the last 90 days. With 45% of shoppers using AI to find local businesses, your review strategy is no longer built on star ratings alone.Â
Replay this tactical session with Greg Sterling (Near Media) and Elizabeth Rule (Sterling Sky) as we break down the 2026 Local Consumer Review Survey and show you how to turn your reputation into a competitive advantage.
Online reviews remain one of the most powerful drivers of trust and decision-making, but how people find and use them is in flux. Each year, the Local Consumer Review Survey ...
Fake reviews are nothing new. Back in 2017, the Local Consumer Review Survey first asked consumers how often they spotted fake reviews. Nearly a decade on, they’re still troubling businesses. ...
Reviews play a key role in how customers discover, research, and choose small and medium-sized businesses. This year’s Local Consumer Review Survey has just been released, and reveals the changing ...
