How Do Online Reviews Impact Trust and Landing Page Conversions?
Customers read online reviews and these reviews often impact their purchasing decision. But do online reviews help build trust with potential buyers? As a business owner, would leveraging and promoting your great reputation help improve your digital marketing efforts? We recently conducted a survey to see how online reviews impact a consumer’s trust and how promoting your company’s 5-star reputation impacts landing page conversions.
In Q4 2016 we asked 6,283 North American consumers to participate in a research survey. We asked them to take a look at two different landing pages — one with consumer-created reviews and one without. Which landing page did better? Find out by reading our latest research.