Alix has written 10 articles
by Alix Coe
We’ve all heard the saying, “failing to plan is planning to fail” and this is especially true of search marketing. Given the wide range of tactics required to improve your ...
by Alix Coe
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show ...
by Alix Coe
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...
by Alix Coe
Many local businesses have noticed huge fluctuations in their local search rankings over the last few weeks, with Google now confirming an important update to the local algorithm. Rolling out ...
by Alix Coe
Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent. The Local Pack ...
by Alix Coe
The creation and management of local citations, often with a local citation service, is foundational to a comprehensive local SEO strategy. If you’re a business owner who isn’t currently harnessing ...
by Alix Coe
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...
by Alix Coe
Update Nov 5, 2021: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an ...
by Alix Coe
Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...
by Alix Coe
This September, iPhone users around the world were treated to the arrival of iOS 15. This much-anticipated update delivered on a number of promises from Apple, such as: Security enhancements ...