Alix Coe

Alix Coe

Alix was a Content Marketing Manager at BrightLocal. They focused on sharing insights into the world of local SEO, with a particular interest in reporting on the latest industry news.

Alix has written 12 articles

Local Seo Strategy Teaser

Local SEO Strategy

by Alix Coe

We’ve all heard the saying, “failing to plan is planning to fail” and this is especially true of search marketing. Given the wide range of tactics required to improve your ...

May 17th, 2022
7 min read
How To Set Up Your Gbpteaser

Setting up Google Business Profile

by Alix Coe

Google Business Profile (formerly known as Google My Business) is one of the most effective tools for marketers to use when working with local businesses. Without GBP, businesses are unable ...

January 10th, 2022
6 min read
Local Ranking Factors Teaser

Local SEO Ranking Factors

by Alix Coe

Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...

December 15th, 2021
13 min read
Google Local Pack Design

Google Confirms Local Pack Redesign

by Alix Coe

Google has been testing a new layout for the Local Pack interface over the last few months, and has now announced that the change will be permanent.  The Local Pack ...

December 13th, 2021
3 min read
What Are Local Citations Teaser

What Are Local Citations?

by Alix Coe

The creation and management of local citations, often with a local citation service, is foundational to a comprehensive local SEO strategy. If you’re a business owner who isn’t currently harnessing ...

November 17th, 2021
5 min read
Resized Google Reviews Teaser

Google Business Reviews

by Alix Coe

As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...

November 12th, 2021
7 min read
Google Local Pack

Google Local Pack

by Alix Coe

Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...

October 28th, 2021
4 min read
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