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Rosie Murphy

Rosie Murphy

Guest Contributor

Rosie is a freelance content marketer and founder of Cuckoo Content. She specialises in data-led storytelling and thought leadership, helping B2B innovators and SaaS brands turn insights into content that drives results. She was BrightLocal's research manager between 2017 and 2021, including the Local Consumer Review Survey. She also headed up the delivery of BrightLocal's set of free tools and the Agency Directory.

54 Articles

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Lcrs Fakereviewsfocus Blogheader
News

Consumers Want Real World Accountability for Fake Reviews: 2026 Survey Insights

by Rosie Murphy

Fake reviews are nothing new. Back in 2017, the Local Consumer Review Survey first asked consumers how often they spotted fake reviews. Nearly a decade on, they’re still troubling businesses.  ...

February 25th, 2026
4 min read
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News

5 Ways for Small Businesses to Strengthen Reviews in 2026

by Rosie Murphy

Reviews play a key role in how customers discover, research, and choose small and medium-sized businesses. This year’s Local Consumer Review Survey has just been released, and reveals the changing ...

February 11th, 2026
3 min read
Lcrs Agencyfocus Blogheader
News

5 Review Management Tactics for Agency Success in 2026

by Rosie Murphy

Reviews are already a core part of most local SEO agency services, but the latest Local Consumer Review Survey reveals how they can act as a growth lever for your ...

February 11th, 2026
3 min read
Local consumer review survey blog header showing 3 animated heads giving their opinion on reviews in the form of a star
Research

Local Consumer Review Survey 2026: Star Ratings Keep Rising, Old Reviews Don’t Cut It

by Rosie Murphy

Online reviews remain one of the most powerful drivers of trust and decision-making, but how people find and use them is in flux. Each year, the Local Consumer Review Survey ...

February 11th, 2026
20 min read
How To Showcase Reviews On Off Site Channels Blog Header
Learn

How to Repurpose Reviews Across Marketing Channels

by Rosie Murphy

74% of consumers only care about reviews written in the last three months. So what happens to all your older positive reviews that you’ve worked so hard to get? Online ...

November 25th, 2025
8 min read
Review Schema Blog Header
Learn

Can local businesses use review schema? Google’s rules explained

by Rosie Murphy

Schema markup is one of those topics that can feel like a cryptic language you need a decoder to understand.  At its core, schema is simply structured data that helps ...

October 14th, 2025
7 min read
Reviews And The Law Digest Email Header
Learn

Reviews and the law: what US businesses need to know

by Rosie Murphy

Before we jump in, a quick note: this article isn’t legal advice (we aren’t lawyers!) Please always seek the advice of a qualified legal professional if you are unsure.  Love ...

October 9th, 2025
10 min read
How To Ask For Reviews
Learn

How to Ask for Reviews: Best Practices and Templates

by Rosie Murphy

Modern consumers use online research to learn more about a product they’re interested in purchasing, a service provider they might hire, or a business they’re interested in working with before ...

April 5th, 2022
15 min read
Yelp Business Reviews Teaser
Learn

Yelp Business Reviews: Actionable Yelp Tips for Businesses

by Rosie Murphy

Online reviews can make or break a local business. As one of the most-used review platforms out there, Yelp is a powerful tool not only for consumers, but increasingly search ...

February 16th, 2022
8 min read
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Research

Business Listings Trust Report 2021: How Do Consumers Use Business Directories?

by Rosie Murphy

Business listings have long been a core part of local SEO. From their early dominance of local search rankings to today, where appearing on the core business directories is considered ...

September 8th, 2021
11 min read
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Podcast

Levi Williams-Clucas on Building Trust Signals Within Google My Business

Is your Google My Business listing sending out strong trust signals? That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local ...

July 16th, 2021
50 min listen
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Research

Local Search Industry Survey 2021

by Rosie Murphy

The local SEO industry is always changing, and in a year of huge global shifts that have had significant impacts on many local businesses, this rate of change seems to ...

June 29th, 2021
15 min read
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