Levi Williams-Clucas

on Building Trust Signals Within Google My Business

Is your Google My Business listing sending out strong trust signals?

That’s the question Levi Williams-Clucas, SEO Specialist at StrategiQ, aims to answer in this episode of Adventures in Local Marketing.

Levi views trust signals as a double-header. There are the trust signals your GMB listing gives out to potential customers – would someone buy from your business?

And, there are the trust signals it sends out to Google – does your business seem legitimate and worthy of ranking?

Listen to learn:

  • Which Google My Business features send out trust signals
  • What negatively impacts trust within GMB
  • How to optimize your website to strengthen trust signals
  • The top 5 tactics that help you build and maintain trust signals


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We’ve got some news to share

This is the last episode of Adventures in Local Marketing…

…season one.

Sorry if that gave you a fright – we aren’t going away. But, we are going to take a short break to plan out season two.

We launched Adventures in Local Marketing around 12 months ago, and we’ve had a lot of fun along the way. It’s been a real privilege to speak to so many smart and talented people in our industry about a wide variety of topics.

We had a rough idea of what we wanted the podcast to be when we first launched, and as we went on, we learned more about what really works. We’re going to use this time to plan out how we take the podcast forward.

We’ll be revealing more about what season two holds very soon. In the meantime, please head to the comments to let us know what you’d want from the next season: topics, guests, themes – whatever it is, let us know!

Before we go, we’d like to give a big thanks to all the guests who appeared on season one, and to everyone who listened along the way.

It’s not “goodbye”… but “see you later”.