If you’re optimizing local SEO for plumbers, electricians, mobile mechanics, or any business that serves customers at their location, then this course is for you.
Service-area businesses (SABs) face unique challenges when it comes to ranking in local search. No physical storefront, limited GBP visibility, pages that compete with each other, or worse, hurt your SEO. We’ve heard it all! So with the help of local SEO specialist Amanda Jordan, we’ve packed everything you need to know into one in-depth, easy-to-follow course called Get Found Online: Local SEO for Service-area Businesses.
What You’ll Learn
This course is designed to help local SEOs, marketers, and business owners without brick-and-mortar locations build visibility. You’ll learn how to:
- Structure and optimize service area pages (SAPs) that rank and convert
- Use Google Business Profile (GBP) effectively — even without a public address
- Avoid SEO pitfalls like thin content and doorway pages
- Build citations and local backlinks that actually move the needle
- Track performance using local rank tracking tools and conversion metrics
Here’s Amanda with an overview of the course
Each module is packed with interactive activities and quizzes to enhance your learning. At the end of the course, you can take an exam to earn a certificate, which you can proudly share on social media to showcase your newfound expertise.
Who is this course for?
This course is perfect for local SEOs, agencies, and freelancers looking to sharpen their skills, as well as service-area business owners who want to take control of their local SEO and do it right. It’s also ideal for in-house marketers working with franchises or businesses that serve customers across multiple regions. If you’re aiming to boost visibility for a SAB or support a client who is, this course offers a clear, practical, step-by-step guide to help you get there.
How can I join?
Anyone can access this course, whether or not you’re a BrightLocal customer. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:
If you’re a BrightLocal customer, you can access the Academy via your BrightLocal account. Log in, click ‘Learning Resources’ at the top of the screen, and select ‘BrightLocal Academy’ from the dropdown menu.
You must create a free BrightLocal Academy account before enrolling in the ‘Get Found Online: Local SEO for Service-area Businesses’ course.
If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the steps above to enroll in the course.
Want to know more about BrightLocal Academy?
Check out the official BrightLocal Academy FAQs here:
What is BrightLocal Academy, how does it work, and how can I enroll?
What courses does BrightLocal Academy offer, and how long do they take?
If you have any questions of your own, feel free to get in touch with us. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills.
