Looking to wow prospects and win more clients? We’re thrilled to announce a new course in BrightLocal Academy that will teach you how to build powerful, custom Local SEO audits in Google Sheets to help you do just that.
Most standard audit templates are generic and assume everyone just needs to do the same set of actions. Led by Local SEO expert Greg Gifford, the How to Create Custom Local SEO Audits That Win Clients course will show you how to build an audit that looks at the factors that truly matter for local businesses.
For instance, you can customize your audit to adjust the weight of the Google Business Profile (GBP) section if it’s more important for a specific type of business. Perfect for a home services company.
Once you have your custom audit, you can use it in three main ways to maximize its value:
- Internal guidance: It can be used by a delivery team to quickly identify areas for improvement for new and existing clients.
- Sales tool: Using the audit on sales demo calls allows you to discuss specific problems on a prospect’s site or Google Business Profile, which can make your agency appear more competent and increase your close rate.
- Lead generation: Offering a free audit on your website can serve as a lead magnet. You can collect contact information through a simple form and follow up with a meeting to discuss your findings.
Enrol now: Local SEO Audit Course
What You’ll Learn
You’ll learn how to create your audit by making a copy of Greg’s Google Sheets template. The course is packed with interactive tasks and quick quizzes in each module, to help you customize your template and check your understanding as you go. Including lessons on:
- How to create different versions of your audit for specific industries, such as car dealers, attorneys, or restaurants.
- How to adjust the scoring weights for different sections—like on-site, links, GBP, and reviews—to reflect their importance in the local algorithm.
- Three powerful ways to use your audit with both new and existing clients.
- Master the formulas and functions used in Google Sheets to ensure you can tweak and customize your audits with ease.
When you’re done, you can take a final exam to earn a certificate for your hard work—perfect for showing off your new skills on social media!
Here’s Greg with a quick overview:
Who is this course for?
Whether you’re a freelancer, an agency professional, or working in-house, this course is designed for those who already have a solid understanding of Local SEO. If you’re ready to stop using generic templates and start winning more clients with a powerful, customized audit, then this course is for you!
How can I join?
Anyone can access this course, whether or not you’re a BrightLocal customer. You can also be among the first to find out when new courses drop by enrolling for free. Here’s how:
If you’re a BrightLocal customer, you can access the Academy via your BrightLocal account. Log in, click the question mark icon at the bottom of the screen, then ‘Webinars and training’, followed by ‘BrightLocal Academy’.
You must create a free BrightLocal Academy account before enrolling in the ‘How to Create Custom Local SEO Audits That Win Clients’ course.
If you’re not a BrightLocal customer, you can join BrightLocal Academy for free and follow the steps above to enroll in the course.
Want to know more about BrightLocal Academy?
Check out the official BrightLocal Academy FAQs here:
What is BrightLocal Academy, how does it work, and how can I enroll?
What courses does BrightLocal Academy offer, and how long do they take?
If you have any questions of your own, feel free to get in touch with us. We hope you find this fresh new course useful, and we can’t wait to hear how it’s helped you improve your local SEO skills.
