BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as much as a personal recommendation and just 70% of… Read More
Jamie PitmanBy Jamie Pitman on November 6th, 2019Jamie PitmanIt’s time to gather around the campfire and tell some spooky Google My Business (GMB) horror stories. Since he shares the name of Friday the 13th killer Jason Voorhees, it’s only fitting that Jason Brown acts as the narrator. Please do not read this post in the dark. Google allows and encourages users to create… Read More
Jason BrownBy Jason Brown on October 31st, 2019Jason BrownGoogle very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you suddenly need to switch up your local search strategy? While it’s still very early days, here’s a primer for BERT and some guidance on what… Read More
Jamie PitmanBy Jamie Pitman on October 28th, 2019Jamie PitmanAt BrightLocal, we firmly believe that our tools should be as intuitive and easy to use as possible, that our Customer Success team should always be on hand to help, and that the information you need to get the most from our products and services is at your fingertips when it’s needed. While we’ve been… Read More
Vicky ChandlerBy Vicky Chandler on October 24th, 2019Vicky ChandlerA poor review is every business owner’s worst nightmare come true, especially if you feel that the comments are unreasonable or downright untrue. A negative review, or series of negative reviews, can seriously undermine the blood, sweat and tears you’ve put into building your business over the years. Over and above the annoyance you feel… Read More
Jamie PitmanBy Jamie Pitman on October 21st, 2019Jamie PitmanThe key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Would you be willing to capture more leads and sales with your local content marketing strategy? Would… Read More
Ann SmartyBy Ann Smarty on October 16th, 2019Ann SmartyEnd of content
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