Local SEO Insights

There’s no denying that these are hard times for local businesses around the world, with many being forced to shutter or adapt quickly as measures are put in place to stop the spread of the Covid-19. During this time, we’re committed to making sure our customers are kept updated on any developments affecting local SEO,… Read More

Kristian Bannister
March 23rd, 2020

Running an agency is no piece of cake — something our panelists know well. But once you’ve conquered the day-to-day running of one, how do you progress? Making the decision to scale up can be tricky, and there are a lot of obstacles to contend with. That’s why, on March 18, 2020, we united a… Read More

Stephanie Newton
March 20th, 2020

One of the most hotly-discussed local ranking factors is without a doubt citations. If you’re active on the forums, you’ll often see people questioning “How relevant are citations?” or “Does building citations help local SEO?” But finding a straightforward answer to those questions can be a whole new challenge. In recent years, the relevance of… Read More

Stephanie Newton
March 19th, 2020

Dubbed 2018’s fastest-growing social media platform with more than one billion active users, Instagram has become a powerful marketing tool in the last few years. Today, around 25 million businesses use this social media platform to promote their products and reach target audiences. But for most restaurants, Instagram is still an underutilized marketing tool. It’s… Read More

Val Razo
March 17th, 2020

What is brand identity? First and foremost, a brand identity is how your company presents itself to customers. Another way you can define brand identity is to think of it as all the components that help people differentiate your business from competitors. Things like a color scheme, tone, logo, tagline, font, or even your most… Read More

Kayla Matthews
March 13th, 2020

Marketing a local business can be challenging. You might have a limited budget or be catering to a very specific target audience, for example. Things get even tougher when that target audience includes millennials and Generation Z. Millennials are more tech-savvy than ever: They’re always on their smartphones and over 54% of them shop online.… Read More

Brian Meiggs
March 12th, 2020