Local SEO Insights

Question-based queries help guide your content strategy and dominate Google’s featured snippet top spot, so it’s important to have a full understanding of what your customers and prospective customers are asking. Ann Smarty takes us through some of the best question research tools available, and the steps required to help you increase your local search visibility. With […]

Ann Smarty
April 1st, 2019

Staying on top of your business’ online reputation is a time-consuming and never-ending pursuit. You need to respond to reviews in a timely manner, spot trends within feedback, and address issues that are negatively impacting your reputation. On top of that, you also need to be generating new reviews to help attract customers and stay […]

Myles Anderson
March 26th, 2019

The number of similar local businesses in one area can have a huge impact on ranking. Even if you have your GMB listing and traditional SEO nailed, some factors will be out of your control. Here, Amanda Peterson explains how Google search results can change by the minute. A search conducted in Google can bring […]

Amanda Peterson
March 21st, 2019

Working with local businesses already requires a great deal of very specific local SEO skills, but when it comes to Service Area Businesses (i.e. businesses that work in a service area and visit you at your home rather than a working from a physical location) things get even more specific. Service Area Businesses, such as […]

Jamie Pitman
March 20th, 2019

On March 5th, Moz launched a new version of their oft-used (including by the BrightLocal tool) Domain Authority (DA) score, and it already has some search marketers tearing their hair out. The truth is that they needn’t, as I’ll explain below. What’s changed? Dubbing it ‘Domain Authority 2.0’ in their launch materials, Moz stated that […]

Jamie Pitman
March 19th, 2019

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think makes a good local link? To find out, we asked a small group of local SEO experts to share their opinions and experiences of building […]

Rosie Murphy
March 15th, 2019

The power of video is stronger than ever, so now is the time to start incorporating this into your local marketing strategy if you haven’t already. With video at the heart of people’s decision making, whether consciously or not, it’s time to capitalize on this phenomenon to convert your local customers. Kayla Matthews shares her […]

Kayla Matthews
March 13th, 2019