Local SEO Insights

How much time do you spend setting up marketing reports for a client or for your business? A couple of hours? A whole day? Well, in BrightLocal you can now do it in under five minutes! That’s because we’ve just made a major upgrade to our Report Creation Wizard. At BrightLocal, we’ve always been dedicated… Read More

Kristian Bannister
November 22nd, 2019

Google Analytics is undoubtedly one of the most useful tools out there to understand your digital performance, no matter your website’s size. It allows users to track their website visitors, measuring traffic across different online channels over time. For local businesses, however, it can be difficult to know which metrics to watch. With research finding… Read More

Rosie Murphy
November 15th, 2019

[Update: November 28th, 2019] After Local RankFlux initially tracked higher than usual ranking fluctuations at the beginning of November, new theories have emerged as the local search community tries to make sense of the changes; the local algorithm update has been coined ‘The Bedlam Update’, by Joy Hawkins, while theories are circulating that flux in the… Read More

Rosie Murphy
November 8th, 2019

BrightLocal has been studying the impact of consumer reviews for the last nine years and, in that time, we’ve seen a huge spike in importance. In our first-ever Local Consumer Review Survey carried out in 2010, fewer than seven in 10 local consumers trusted reviews as much as a personal recommendation and just 70% of… Read More

Jamie Pitman
November 6th, 2019

It’s time to gather around the campfire and tell some spooky Google My Business (GMB) horror stories. Since he shares the name of Friday the 13th killer Jason Voorhees, it’s only fitting that Jason Brown acts as the narrator. Please do not read this post in the dark. Google allows and encourages users to create… Read More

Jason Brown
October 31st, 2019

Google very recently announced the rollout of a significant update to how it handles search queries, called BERT, but how will this affect local search and local businesses? Do you suddenly need to switch up your local search strategy? While it’s still very early days, here’s a primer for BERT and some guidance on what… Read More

Jamie Pitman
October 28th, 2019