Local SEO Insights

Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. With these tips from Emil Kristensen, on everything from ideation and implementation to setup and promotion, you’ll find creating content for local businesses a joy, not a struggle. Run the site of a local business? Looking to grow SEO […]

Emil Kristensen
March 12th, 2019

It’s all go for Google Posts at the moment. Hot on the heels of content from Google posts appearing in local finder results, Google have just announced a new view for Google My Business profiles that brings ‘offer’-type Google Posts to the fore. The ‘Offer’ post type has been around since the very start of […]

Jamie Pitman
March 6th, 2019

I’ve been working with Google Gold Product Experts (formerly Google Top Contributors) for a year and a half now, and in this time one particular issue has come up probably more than anything else: spam on Google My Business. Until this week, one of the best recourses to report GMB spam that hurt your local […]

Jamie Pitman
February 28th, 2019

Why guess at what Google is looking for in a local business website when they have a document that practically spells it out? Here, Marie Haynes uses the Quality Raters’ Guidelines to make a strong case for good reputation, expertise, authoritativeness, trustworthiness, and more. There has been a lot of discussion lately about information that […]

Marie Haynes
February 28th, 2019

When it comes to local marketing, sometimes casting a wide net isn’t the best approach, and instead you need something a little more refined and targeted. Oren Greenberg offers his tips for the best way to hone your targeting to a hyper-local level. As you’ll no doubt be aware, local targeting is essential for almost […]

Oren Greenberg
February 25th, 2019

Google Posts might have recently been relegated by Google to the bottom of the knowledge panel, but a discovery this week shows that this definitely doesn’t mean Google is dismissing this valuable element of Google My Business. Across the Local SEO community, people have started seeing the truncated text of Google Posts in businesses’ Local […]

Jamie Pitman
February 21st, 2019

When it comes to enabling businesses to set themselves as ‘opening soon’, Google Maps and Google My Business differ in one very important way. Here, Eduard de Boer shares his experiences working with the ‘Opening Soon’ feature for his clients. In September of 2018, Search Engine Land reported that Google was experimenting with an option which would […]

Eduard de Boer
February 21st, 2019