Local SEO Insights

To celebrate International Women’s Day (albeit belatedly), we at BrightLocal wanted to take this opportunity to highlight just a handful of women in local SEO doing great things right now.  In a male-dominated industry, it’s important to take these opportunities to showcase and lift women up. Though of course, it shouldn’t just take an event… Read More

Stephanie Newton
March 10th, 2020

Welcome to the latest Local Search Industry Survey – an annual look into the business practices, pricing, salary, and services offered by local marketers. The survey looks at the attitudes and experiences of people managing marketing for local or multi-location businesses, as well as freelance and in-agency marketers. Throughout the report, we have segmented answers… Read More

Rosie Murphy
March 4th, 2020

Anyone who uses Google will be familiar with just how extensively they’ve been testing new SERP displays recently — from big clickable images to the rollercoaster that is desktop favicons. Now, Google has rolled out a brand-new display feature for local search results in Europe, pushing third-party directories to center stage. Read on to find… Read More

Stephanie Newton
February 27th, 2020

The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month.  With the rise of shared-space platforms such as Airbnb, this sector generates 10.4% of the world’s GDP (a figure that’s expected to rise in the next 10 years).  Individual hotels must compete with… Read More

Tim Cameron-Kitchen
February 25th, 2020

As if we haven’t given ourselves enough to do this year already (did someone say monthly webinars?!) on Tuesday, February 18, we took to Twitter to host our first #LocalSEOChat of the year. Using questions we didn’t quite get around to in last week’s Local Search Clinic with Greg Gifford, we invited the local search… Read More

Stephanie Newton
February 19th, 2020

Since Google introduced featured snippets in 2014, “position zero” has been considered one of the most coveted spots in SERPs.  Featured snippets allowed websites to vie for extra traffic by appearing both at the top of organic search results and again in the top 10 results.  Or that was the case, until Google rolled out… Read More

Diana Ford
February 18th, 2020