Local SEO Insights

Spam has been prevalent in the local search landscape for a long time.  Why? Because everyone is looking for ways to cut corners.  Many businesses unfairly employ spammy tactics like keyword stuffing, multiple Google My Business listings, lead generation websites, and falsified reviews to manipulate local search results and get ahead of their competitors. It’s… Read More

Kate Herbert-Smith
June 17th, 2021

GMB Product Expert and Local SEO Consultant Tim Capper is known for his expertise on Google My Business for Hotels. On Twitter, Tim regularly shares updates to help keep hotels (or agencies who manage hotel listings) in the loop and ahead of the game. In this guide to GMB for hotels, Tim outlines the quirks… Read More

Tim Capper
June 16th, 2021

We’re delighted to announce that Claire Carlile has joined BrightLocal as our in-house Local Search Expert. Claire’s one of the most respected and well-loved people in the local search industry, always bringing a wealth of first-hand experience and unique perspectives to the content she produces and the wisdom she shares. A rare breed, Claire combines… Read More

Kristian Bannister
June 9th, 2021

Improving and measuring customer loyalty is crucial for every business in gaining visibility and profit – allowing businesses to not only retain loyal customers for the long-term, but capitalize on this to attract new customers. But when Covid-19 restrictions began, the importance of customer loyalty became even more apparent. Consumer spending was at an all-time… Read More

Raul Galera
June 8th, 2021

Local citation management is a core part of local SEO and can be a great foundation to build upon, especially for businesses just starting out on their journey and agencies working with them. In this complete guide to local listings management, we’ll walk through: What local citations are, in the context of local SEO Why… Read More

Stephanie Newton
June 3rd, 2021

As a marketing professional or business owner, you’re probably already aware that Google My Business (GMB) is an increasingly important part of local SEO, and that its influence has only increased over the years.  According to a study carried out by Whitespark, Google My Business is the number 1 ranking factor for the local pack… Read More

Kate Herbert-Smith
June 3rd, 2021