Local SEO Insights

You work tirelessly to get visitors to your website. However, getting someone to visit your website is just half the battle. Getting that person to come back to your site is a whole other matter. Many first-time visitors to your site don’t take you up on what you have to offer. Depending on what you’re… Read More

Sherry Bonelli
June 30th, 2017

When you’re running a small business, it is easy to skip setting up Google Analytics. Even though it can be a pain (and a little scary) to set up analytics, it’s important to your site’s long-term success so you can understand how your site is doing. Google Analytics/Google Search Console will allow you to track… Read More

Sherry Bonelli
June 28th, 2017

You’ve probably heard of lead magnets. A lead magnet is something you offer to a potential customer in exchange for them giving you something (like their email address so you can market to them later.) eBooks are one of the best lead magnets you can offer – provided they give true value. eBooks give your… Read More

Sherry Bonelli
June 27th, 2017

Proposals — and the process associated with developing, writing, sending and tracking proposals — are an important part of getting business. Often your proposal is the key to winning contracts and making those all-important sales. They’re increasingly relied upon by digital marketers as a way to bring in new clients and win lucrative contracts with… Read More

Sherry Bonelli
June 15th, 2017

Here is an interesting topic that will no doubt cause a spirited debate among digital marketers – but hey, who doesn’t like a little bit of controversy; right? So here we go! In a recent poll we asked our audience this (anonymous) question: Do you ever change/falsify the stats you report to clients? Now, this… Read More

Sherry Bonelli
June 10th, 2017

Google is always hitting the headlines with some sort of innovation, adaption, algorithm change or acquisition that has a rolling effect on the rest of the digital marketing and SEO industry. Their own mobile operating system, Android, is consistently getting stronger, and it’s even begun clawing away at Apple’s iOS market share. The search engine’s… Read More

Sherry Bonelli
June 7th, 2017