Your online reputation is either one of your most powerful assets or one of your biggest liabilities. Great reviews and positive online sentiment can be the deciding factor which prompts a new customer to choose you over a competitor. If you haven’t yet read our 2017 Local Consumer Review Survey it might come as a… Read More
Jamie PitmanBy Jamie Pitman on November 16th, 2017Jamie PitmanResearch published this week in BrightLocal’s annual Local Consumer Review Survey report shows that 79% of US consumers believe they’ve read a fake review in the last year, but 84% admit that they can’t always spot one. The report states: “Fake reviews (as in, reviews left by the business itself or its connections, paid-for reviews, or reviews… Read More
Jamie PitmanBy Jamie Pitman on November 8th, 2017Jamie PitmanIn a move that’s certain to prick up the ears of anyone working with a Service Area Business, Google has rebranded its ‘Google Home Services’ advertising and verification for local service providers to ‘Local Services by Google’. Along with the name change comes an expansion beyond the Bay area to 17 US cities (and with… Read More
Jamie PitmanBy Jamie Pitman on November 3rd, 2017Jamie PitmanIn our most recent customer-product survey we asked all customers which report they said they would use the most if it was improved and updated. The #1 answer was: Local SEO Check Up We asked. We listened. And now we’ve delivered! We have released a major redesign and overhaul of the Local SEO Check Up,… Read More
Myles AndersonBy Myles Anderson on November 2nd, 2017Myles AndersonTo celebrate All Hallows’ Eve, we asked some of our customers to anonymously share their most terrifying SEO stories. We all know that search can be a scary place, where a bump in the night can have haunting effects on businesses rankings. From creepy clients to ghoulish Google, spooky searches to black cat techniques, we’ve… Read More
Rosie MurphyBy Rosie Murphy on October 31st, 2017Rosie MurphyIn this guest post, Big Leap’s Stephen Porritt explains how different industries are affected by online reviews. We’ve long used reviews to determine whether things are worth our time or money. Critics evaluate movies, stage performances, music, and more. Back in the day, though, if you wanted to find out about these things, you either… Read More
Stephen PorrittBy Stephen Porritt on October 30th, 2017Stephen PorrittEnd of content
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