Category Archives: Local SEO

Local Content: Why Authenticity Matters in Local SEO

Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a local business website isn’t just a matter of inserting keywords, building a few backlinks, and

5 Local SEO lessons from local business case studies

Most digital marketers understand the value of Local SEO, but local businesses are often ill-informed and oblivious to the demands of local search optimization. Another problem area lies in faulty directory listings which can spread like wildfire,

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