Category Archives: Local SEO

Google RankBrain 101: Essential RankBrain Strategies

BrightLocal recently polled its customers about their knowledge of Google RankBrain. When asked, 62% of digital marketing professionals have either not heard of RankBrain or heard of it but don’t know the details on how it impacts

How to Manage Multi-Location Clients

Congratulations! You just landed a new multi-location / franchise client. Onboarding a new client is always an exciting yet very busy and challenging time. Here are 10 steps to get started with a multi-location client. (If you

Local Content: Why Authenticity Matters in Local SEO

Local search engine optimization is the key to attracting new customers and improving brand visibility within your local area. However, optimizing a local business website isn’t just a matter of inserting keywords, building a few backlinks, and

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