The questions posed in this survey attempt to answer one burning question about local search. It’s the question that every client asks and that many consultants/agencies struggle to answer in ...
As an online marketing consultant, specializing in the healthcare industry, I work with doctors and other healthcare professionals every day. One thing I hear more than anything else is (phrased ...
Most of us are aware of the importance that keyword research plays in SEO – whether local or organic. Whilst it’s relatively easy to identify keywords that will drive traffic, the key ...
The objective of this survey is to understand & share which online marketing channels are driving most traffic, calls & offline visits to local businesses. This covers all types of ...
For many SMBs & SEOs that are new to local search, understanding citations and what’s important about them can be a bit mystifying. On the surface, local directory listings seem ...
When marketing a local business it can be difficult to judge how far you should extend your catchment area for attracting new customers. Small businesses neither have the time nor the ...
Survey:Â Reviews & Reputation Management 2014 Most of us accept that online reviews are an important signal which potential customers use when deciding which local business to contact. From last year’s ...
In a recent study we examined what factors consumers look for on a local business website, and in particular, what features would make them most likely to get in contact with ...
Objective of Research NB: To read the 2015 update, click here. We know that Google dominates the search market and represents the biggest opportunity for local businesses to acquire new ...
We’ve been in the citation and directory submissions game for over 4 years. In that time we have completed more than 300,000 submissions and have learned a lot along the ...
Cleaning up & generating new Citations on online directories is an essential part of any complete local search optimization program. The primary objective in building these business listings is to ...
There’s no doubt that Google has made some great improvements to Google Places/+Local in the last 12 months. However, Google has often been accused of not making it easy enough ...