Google Business Profile Audit

Insights to improve your Google Business Profile

Everything you need to take control of your Google Business Profile

(Formerly Google My Business)

  • Audit GBP listings

  • GBP Insights integration

  • Daily GBP monitoring

  • Audit GBP SEO

  • Competitor comparison

  • Find duplicate listings

See under the hood of your Google Business Profile

Google Business Profile Audit reveals any SEO issues that could be harming your current performance. Including duplicate listings, NAP errors, and local ranking identifiers which exist outside of your GBP listing.

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Benchmark vs the competition

Know who you’re competing against and how to outrank them. See your top 10 competitors for your most important keywords, and how they’re performing for the most important factors that affect local rankings.

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"My favorite BrightLocal tool is the Google Business Profile Audit, which is unmatched in the industry. By being able to get a snapshot of my progress vs. top competitors, I am able to make tactical decisions easily."
Casey Meraz - Ethical SEO Consulting
Casey Meraz
Ethical SEO Consulting

Claim more Local Packs

Harness competitor insights and optimization opportunities to fuel your strategy. Lacking reviews? Short on citations? Use BrightLocal’s full toolset to close the gap and grow your local search visibility.

3x your GBP Insights

Don’t settle for 6 months worth of GBP Insights data. We give you 18 months’ worth of performance data so you can make more informed decisions and show clients’ and stakeholders’ progress over time.

Start optimizing and improving your Google Business Profile today!

Don't just take our word for it...

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"Google Business Profile Audit is amazing at helping you see what your competitors are doing, and which rankings you are lacking."
Joy Hawkins - Sterling Sky
Joy Hawkins
Sterling Sky
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"The Google Business Profile Audit takes the hard work out of optimizing a search listing."
Gareth Simpson - GWS Media
Gareth Simpson
GWS Media
What's the difference between Google My Business and Google Business Profile?

In November 2021, Google changed the name of Google My Business to Google Business Profile. This name change coincided with several additional developments that were made to the local business management tool.

For more information take a look at our Blog post: GMB Rebrands to Google Business Profile: What does it mean for local Businesses.

To reflect this change by Google our tool name was renamed, from Google My Business Audit to Google Business Profile Audit.