Top ‘reputation management only’ tools compared
If you’re looking for a local SEO tool designed to handle only your online reputation management needs, then you may be interested in one of the options listed below.
The benefit of opting for a reputation management-only tool is that you’re likely to get more in-depth features that cater to your needs.
If you’re looking for one tool to look after all your local SEO needs, however, you may want to take a look at the reputation management tools with other features.
Tagline: “Turn review insights into action.”
ReviewTrackers aggregates reviews from 100+ sites to provide you with a comprehensive overview of everywhere you’re receiving customer feedback.
As a reputation management-only tool, ReviewTrackers offers a whole host of features and, in theory, should provide you with all you need to nail reputation management. Although, this all depends on what plan you get.
Plan pricing is available on request and, depending on what you opt for, you could benefit from: review requests, Net Promoter Score, analytics and dashboards, mobile app, competitor reports, sentiment analysis (pictured above), review widgets, and API access.
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Tagline: “Get found. Get chosen. Get better.”
Reputation allows you to optimize your business listings, manage your reviews, improve ratings, and better the customer experience by collecting customer feedback via customized surveys.
Reputation automatically aggregates data from all sources in real-time, so you can see the overall feedback of customers’ feedback and provide reports to help guide your strategy.
One of Reputation’s more unique features is the Reputation Score, which helps to represent your overall performance across a number of review sites.
Pricing: Available on request
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Tagline: “Everything You Need to Generate, Monitor, and Market Your Customer Reviews.”
Grade.us automates your efforts to acquire, monitor, and amplify your customer reviews through review generation, unified reporting, and widgets.
With Grade.us you’re able to increase your reviews on sites of your choice, resolve issues with unhappy customers before they leave a negative review, collect data to optimize your campaigns, and automatically stream your positive reviews across your website and social channels.
Grade.us also offers a white-label review management platform for agencies and SEOs.
Pricing: $180+ /month
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Tagline: “We make customer experience the backbone of your business through reviews and customer feedback.”
Owned by the same SaaS holding company as Grade.us (ASG), GatherUp is a customer experience and online review engine that helps to simplify the review management process.
With GatherUp you are able to manage and monitor your online reputation by automating the customer feedback process to capture your Net Promoter Score, testimonials, and online reviews.
With multiple ways to add 1st and 3rd party reviews to your website, you can use GatherUp to turn your site into a sales funnel.
Pricing: $75-$199 /month
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Top tools with reputation management features compared
Using a reputation management system with other features can be great if you’re looking to kill more birds with one stone (metaphorically speaking).
As reputation management crosses over into two key categories – local SEO and customer service – you can expect the tools mentioned below to offer slightly different features in addition to review management.
You may, for example, be interested in a tool that offers a chatbot and review management, or you might want a tool to provide review management and rank tracking.
Tagline: “Reputation Builder Helps You Earn More Customer Feedback & Online Reviews.”
Whitespark white-labels GatherUp’s technologies to help you earn more customer feedback and online reviews, with access to over 45 online review sites including Google, Facebook, Foursquare, and TripAdvisor.
The automated platform allows you to engage and listen to your customers, whilst also gathering their Net Promoter Score, providing you with the insights needed to better your business.
Whitespark’s tool also segments happy customer reviews to your pre-selected sites and offers a customized feedback form, so that you can improve their experience by asking the important questions. All data is then made available in detailed reports within the tool.
Pricing: $35-$299 /month
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Tagline: “Get found with Reviews.”
Podium is an interaction management system. Its solution for reputation management allows the user to set up automated review invites, in order to grow their online review presence.
Every lead from the likes of Google, Facebook, Instagram, and more go to one centralized inbox. With Podium you can manage all of your customer interactions in one place, including answering questions, scheduling appointments, closing deals, and collecting reviews.
You can also request reviews via SMS, should that medium suit your business.
Pricing: Available on request
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Tagline: “Keep your finger on the pulse of what your customers are saying about you, and manage your business’s online reputation.”
Moz Local offers review management as one of its features to help with local SEO, alongside citation building, rank tracking, and social posting.
With Moz Local you’re able to monitor reviews, but not generate them. It also doesn’t offer white-label capabilities for agencies looking to offer the platform to their clients.
That said, given its other local SEO-oriented features, Moz Local may be a suitable fit if you’re looking to dip your toe into reputation management and simply keep an eye on what’s being said about your business while working on other aspects of local SEO.
Pricing: $24 /month
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Tagline: “All-in-one customer reviews software.”
BirdEye offers reputation management among other less local-focussed features, such as web chat, video chat, and mass texting.
At $300+ per month, BirdEye is a more costly option, though it does encompass a lot of features.
With BirdEye users are able to monitor reviews, generate reviews via SMS, track 150+ review sites, perform sentiment analysis, and showcase reviews.
Additionally, BirdEye focuses on word of mouth marketing to ensure your reviews are seen beyond just your website by making them easily shareable to connected social media accounts.
Pricing: Available on request
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Tagline: “Build the best online reputation.”
BrightLocal’s Reputation Manager is part of its all-in-one local SEO platform that focuses on rank tracking, citation building, and reviews. As of September 2020, it is also purchasable as a standalone product for just $8 per month — Just Reviews.
With Reputation Manager, users are able to generate reviews via SMS, email, and kiosk mode. It also offers a review inbox, making it simpler to respond to reviews, whether working alone or as part of a team.
Finally, with Reputation Manager you can showcase reviews on your site for all to see with a handy widget. It is also available to be white-labeled.
BrightLocal’s tool does miss out on sentiment analysis, but this can be conducted by free tools such as Objection Co’s.
Pricing: $8 /month for RM only or $29 /month for suite of tools
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We hope this has helped you along your way to finding the right reputation management tool for your business. If you have any questions, please let us know in the comments below and we’ll endeavor to answer them!