What are Online Reputation Management Tools?

Before we jump straight into the best tools to manage your online reputation, you’ll need to start off by having a clear understanding of what online reputation management is and the power it holds to the success of local businesses.

Consumers are strongly influenced by the opinions of others, having eyes on the reviews customers leave about your business online is critical so that you can rectify the negatives and promote the positives. That’s why having a tool in place that allows you to easily monitor, manage, and maximize your online reputation is essential in the world of digital marketing.

Online reputation management tools enable you to do so with ease. In addition, such tools can also allow you to automatically (or semi-automatically) generate more reviews, track review growth, and select the sites you wish to have more reviews on, essentially increasing your online visibility.

Online reviews are an increasingly important aspect of digital marketing for local businesses, as highlighted in our Google Reviews Study. There’s a very high correlation between google reviews and ranking high in local search, and positive star ratings have been proven to increase click-through rate from search results and engender more trust in consumers for a local business

In fact, research shows that local marketers believe a positive online reputation makes customers trust a business, convert searchers into leads, boost rankings in local search results, and can set businesses apart from their competition.

Feature & Price Comparison Table

In the table below, we have put together a quick comparison of some of the best-known reviews & reputation management tools on the market.

Underneath we’ve provided further detail about those businesses and the range of services they offer.

ToolPrice Per LocationReview TrackingReview GenerationWhite Label?
GradeUs$180+ /monthYesYesYes
Whitespark$35 - $215 /monthYesYesYes
GatherUp$75 - $199 /monthYesYesYes
ReviewTrackers$49+ /monthYesYesAgency Only
Podium$200+ /monthYesYesNo
Reputation.comNot public (on request)YesYesNo
BrightLocal's Reputation Manager$29 /monthYesYesYes

We have presented a fair & accurate (as of July 2019) view of some of the best review management tools on the market. Use the anchor links to jump to each summary.

Grade Us

Grade Us automate your efforts to acquire, monitor and amplify your customer reviews.

With Grade.us you’re able to increase your reviews on sites of your choice, resolve issues with unhappy customers before they leave a negative review, collect data to optimize your campaigns, and automatically stream your positive reviews across your website and social channels.

Grade Us offers a white-label review management platform for Agencies and SEOs.

Pricing: starting at $180/month

URL: https://www.grade.us/


Whitespark’s Reputation Builder helps you earn more customer feedback and online reviews, with access to over 45 online review sites including Google, Facebook, Foursquare, and TripAdvisor.

The automated platform allows you to engage and listen to your customers, whilst also gathering their Net Promoter Score, earning you valuable insights to better your business.

Whitespark’s tool also segments happy customer reviews to your pre-selected sites and offers a customized feedback form, so that you can improve their experience by asking important questions.

All data is available in detailed reports within the tool.

Pricing: $35 – $215 /month

URL: https://whitespark.ca/


GatherUp is a customer experience and online review engine.

With GatherUp you are able to manage and monitor your online reputation by automating the customer feedback process to capture your Net Promoter Score, testimonials and online reviews.

With multiple ways to add 1st and 3rd party reviews to your website, you can use GatherUp to turn your site into a sales funnel.

Gather customer feedback and reviews in one place to drive sales up for your business and analyze your data via their suite of customizable reports.

Pricing: $39.95 – $199 /month

URL: https://gatherup.com/


With Reviewtrackers you’re able to manage over one hundred review sites in a single dashboard including reviews from large sites like Google, Citysearch, and Facebook, as well as industry niche sites like TripAdvisor, Cars.com, and OpenTable.

Request new reviews from happy customers, track the performance of individual locations, and create custom reports & analytics to gather insights into your customers’ experience.

Price: $49+ /month

URL: https://www.reviewtrackers.com/



Podium is an interaction management system

Every lead from the likes of Google, Facebook, Instagram, and more go to one centralized inbox. With Podium you can manage all of your customer interactions in one place. Answer questions, schedule appointments, close deals, and collect reviews all via a messaging system. You can even switch your interactions over to SMS to keep the communication going.

Price: $200+ /month

URL: https://www.podium.com/


Reputation.com allows you to optimize your business listings, manage your reviews, improve ratings, and better the customer experience by collecting meaningful feedback via customized surveys.

Offering a unified solution, Reputation.com automatically aggregate data from all sources, in real-time, allowing for a comprehensive 360-degree view and reporting system that’s insightful and impactful.

One of their unique features is the Reputation Score, which helps to represent your overall performance across a number of review sites.

Pricing: Contact Reputation.com for full pricing details

URL: https://www.reputation.com/

BrightLocal’s Reputation Manager

With BrightLocal’s Reputation Manager service you are able to monitor, generate, and respond to customer reviews at scale.

Handpick from over 200 review sites that you’d like to get more reviews on, across 40 industries. Using Kiosk Mode, as part of Reputation Manager, you are able to get reviews from your customers at the point of sale or service, whilst Link Mode encourages customers to leave reviews from anywhere, at any time.

Track your online reviews on the most popular review sites for just $29/month. You can monitor reviews & ratings on 80+ sites like Yelp, Google, Foursquare, YP.com, CitySearch and Superpages.

Reputation manager dashboard

As well as review monitoring you can set alerts for any new reviews, which means you don’t get caught out by any negative ones. BrightLocal’s Get Reviews service allows local businesses to contact their customers, and request feedback on a number of review sites. You can also respond directly to Google and Facebook reviews from within the BrightLocal platform, as well as being able to access all your reviews across locations and clients from one inbox.

Pricing: $29 /month for review tracking and generation

URL: https://www.brightlocal.com/reputation-manager/