What are Online Reputation Management Tools?

Reputation Management tools are automated (or semi-automated) software which help local businesses systematically monitor & generate online reviews from their customers.

‘Local’ businesses are business that either have a fixed, physical location where they serve customers (e.g. shops, salons, accountants) or are ‘service’ businesses which travel to their customer’s home/work to provide their service (e.g. gardeners, builders, locksmiths).

Online reviews are an increasingly important aspect of digital marketing for local businesses. There’s a very high correlation between google reviews & ranking high in local search, and positive star ratings have been proven to increase click-through rate from search results & engender more trust in consumers for a local business.

Feature & Price Comparison Table

In the table below, we have put together a quick comparison of some of the best known reviews & reputation management tools on the market.

And underneath we’ve provided further detail about those businesses & the range of services they offer.

Tool Price Per LocationReview TrackingReview GenerationNo. of Review Sites Tracked?White Label?
Reputation.comContact for pricingYesYes-No
Getfivestars.com$29.95 p/monthYesYes45+Yes
Grade.us$70 - $250 p/monthYesYesAll major review sites + niche industriesYes
Reputology.com$29.95 p/month (Annual)YesNoAll major review sites + niche industriesYes
Reviewtrackers.com$49 p/monthYesYes50+Yes
Reviewpush.com$39 - $49 p/monthYesYesAll major review sites + niche industriesNo
ReviewFlow$5 p/monthYesYes18Yes

Below we’ve presented a fair & accurate (as of October 2016) view of some of the best review management tools on the market. Use the anchor links to jump to each summary.


“Fair and Balanced Ratings Drive Revenue”

Founded in 2006, and based in Silicon Valley, Reputation.com helps multi-location organizations ensure that their star ratings and reviews accurately reflect the services they provide.

Amongst their features, Reputation.com collect reviews, survey results & social media posts, and then provide insights via reporting & analytics. Directly integrated with Google, Facebook & dozens of other niche review sites, Reputation.com provide a one-stop-shop for managing online reputation.

One of their unique features is the Reputation Score, which helps to represent your overall performance across a number of review sites.

Pricing: Contact Reputation.com for full pricing details.

URL: https://www.reputation.com/

Get Five Stars

“We help you get Customer Feedback & Online Reviews”

GetFiveStars helps you manage and monitor your online reputation by automating the customer feedback process to capture your Net Promoter Score, testimonials and online reviews.

At under $30 a month per location, and with a 30 day money back guarantee, Get Five Stars makes customer feedback easy.  It’s also easily integrated with over 45 online review sites including Google, Facebook, Yelp, TripAdvisor, Foursquare & Avvo.

Pricing: $30 per month, per location. Other pricing options for multi-locations.

URL: https://www.getfivestars.com/

Grade Us

“The best review management software for Local SEOs, Agencies and brands”

Grade.us offers a white-label review management platform for Agencies and SEOs.

Grade.us lets helps you get reviews on sites like Google, Facebook and other niche industry sites, and also recover unhappy customers early-on to prevent potential negative reviews. Their review monitoring also helps you to turn positive reviews into automated SEO-friendly Web and social media content.

Pricing: Marketer – $70 /month / Agency – $250 /month / Enterprise – Contact

URL: https://www.grade.us/


“Let’s discover what customers are saying about your business”

Reputology is a review monitoring & feedback platform for multi-location businesses. With Reputology, you are able to monitor customer feedback channels such as Yelp, Google, Facebook reviews, comment cards, etc, and quickly engage with customers or identify new opportunities.

Many Fortune 500 companies utilize Reputology, who are also a member of Yelp’s new Knowledge Partner program.

Pricing: $29 p/month on annual subscription. Contact for Multi-Location / Agency & Reseller packages.

URL: https://www.reputology.com/


“Improve Your Reviews”

ReviewTrackers comes with a dashboard that includes all your reviews from large sites like Google, Citysearch and Facebook, as well as industry niche sites like TripAdvisor, Cars.com and OpenTable. Within the ReviewTrackers dashboard you are able to request new reviews from happy customers, track performance of individual locations, and also create custom reports & analytics.

Pricing: $49 single location price per month. Contact for Multi-Location / Agency & Reseller packages

URL: https://www.reviewtrackers.com/


“We make online review management easy”

ReviewPush lets you monitor review sites on a daily basis, including Google, Facebook, Foursquare, TripAdvisor, Yahoo, YellowPages and more. The service comes with email alerts & response notifications, as well as multi-location monitoring. Not only does ReviewPush offer a 30 day trial but they are also a member of Yelp’s new Knowledge Partner program

Pricing: $39 p/month single location basic / $49 p/month single location premium. Contact for discounted multi-location pricing.

URL: https://www.reviewpush.com/


“Monitor all your online reviews & don’t let negative comments spoil your reputation”

With ReviewFlow you are able to track your online reviews on the most popular review sites for just $5/month. You can monitor reviews & ratings on 18 sites like Yelp, Google, Foursquare, YP.com, CitySearch & Superpages.

As well as review monitoring you can set alerts for any new reviews, which means you don’t get caught out by negative reviews. With custom reporting, ReviewFlow also lets you visualize growth in reviews & star rating.

Pricing: $5/month for weekly review tracking. Daily monitoring incurs an additional fee.

URL: https://www.brightlocal.com/local-seo-tools/reviewflow/