1. It’s good for Google
Citation building remains an important part of local SEO, and building and maintaining an accurate and truly local set of citations is key.
Google will reference directories and local listings sites to find out more about a business. If you have key business information listed accurately and consistently across the web, then you are more likely to be viewed as an authoritative site by Google.
Want to know more? Read the Expert Local Citation survey.
2. Local relevance is key
Local businesses owners in South Africa should take advantage of genuinely local citation sources.
Whilst sites with high domain authority are valuable, SMBs and multi-location businesses can gain more local authority by getting listed on sites that are prevalent in their local area.
That comes from getting listed on truly local sites, such as event sites, local clubs and authorities, hyper-local directories, and other niche sites.