
The Digital Presence Puzzle: SMB Marketing in 2025
Small businesses are often described as the ‘backbone of the US economy’, major sources of local employment, and vital parts of local communities. Yet it’s the US small business economy that faces many challenges that can mean the difference between staying open and folding. This research aims to highlight key areas of marketing where owners are struggling, and provide clear recommendations to help you recognize opportunities for smarter, long-term marketing strategies.