Rosie Murphy

Rosie Murphy

Rosie managed BrightLocal's delivery of research and survey pieces. She headed up data-driven content such as regular polls, webinars and whitepapers, including the Local Consumer Review Survey.

Rosie has written 68 articles

How to Fight Spam and Influence Rankings

by Rosie Murphy

Spam is taking over Google My Business, damaging rule-abiding local businesses’ chances of appearing in the local pack due to spammers gaming the system. This epidemic of fake listings, keyword-stuffed ...

February 15th, 2019
12 min read

Local Search Industry Survey 2019

by Rosie Murphy

The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change ...

February 1st, 2019
15 min read

Local Consumer Review Survey 2018

by Rosie Murphy

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

December 7th, 2018

Local Services Ads Click Study

by Rosie Murphy

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

October 19th, 2018
12 min read

Online Reputation Management Survey

by Rosie Murphy

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

September 27th, 2018
10 min read

Expert Local Citation Survey

by Rosie Murphy

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...

September 7th, 2018
15 min read
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