Rosie Murphy

It’s clear, local link building is a vital factor when trying to achieve success in local rankings. But, how do leading local marketers approach getting backlinks, and what do they think ...

Spam is taking over Google My Business, damaging rule-abiding local businesses’ chances of appearing in the local pack due to spammers gaming the system. This epidemic of fake listings, keyword-stuffed ...

Spam in Google My Business comes in many forms. While we know spam is a big concern of the local SEO elite, we wanted to know how the local marketers ...

The Local Search Industry Survey is an annual study that uncovers what it’s like to work in local SEO today. It explores how business practices, pricing, services, and salaries change ...

For the final webinar of 2018, we gathered a panel of SEO experts to discuss the findings of recent SEO research against the backdrop of this year’s Google algorithm updates. ...

Welcome to this year’s Local Consumer Review Survey! We’ve compiled the latest trends in online reviews for businesses, giving you all the statistics you need to develop your online reputation ...

The mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty ...

It’s official: review signals are becoming even more important to local SEO rankings. We know Google values trustworthy businesses, and frequent and positive reviews are one way to assess who ...

Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...

At the start of August, Google confirmed they were rolling out a broad core algorithm update. This seemed to focus on YMYL websites with low E-A-T. Now that algorithm and ...

With reviews becoming ever more commonplace for local businesses, we wanted to uncover the ways that those in charge of marketing for local businesses saw, used and prioritized online reputation ...

In the world of local SEO, citations have long been established as a necessity. But, what effect do citations have on SEO today? To find out, we asked a panel ...