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Ross Marchant

Ross Marchant

Guest Contributor

Ross is the former Marketing Manager for BrightLocal. With 9+ years SEO and content experience, Ross spearheaded the marketing and CRM initiatives which focus heavily on creating useful and informative content. Ross coordinated the research program at BrightLocal which delivers unique insights into both the SEO industry and local consumer behaviours.
Track Facebook & TripAdvisor Reviews with ReviewFlow
News

Track Facebook & TripAdvisor Reviews with ReviewFlow

by Ross Marchant

N.b. As of October 2018, ReviewFlow is now Reputation Manager, a far more powerful and innovative reputation management tool. Click here for more information.     You can now track & ...

June 4th, 2015
61% of Mobile Users More Likely to Contact a Local Business with a Mobile Site
Research

61% of Mobile Users More Likely to Contact a Local Business with a Mobile Site

by Ross Marchant

With the dawn of Google’s mobile friendly update, the decision of whether or not to have a mobile site is no longer an option. Last month’s algorithm change has not yet ...

May 13th, 2015
How Do Local SEO's Build Their Links?
Research

How Do Local SEOs Build Their Links?

by Ross Marchant

The importance of links, even today, should not be under-estimated, either in Organic or Local Search results. Referencing the Local Search Ranking Factors survey by Moz, link signals account for 18.3% ...

May 12th, 2015
What Actions do SEOs Take to Boost Online Reviews?
Research

What Actions do SEOs Take to Boost Online Reviews?

by Ross Marchant

There’s no denying that reviews & reputation management is key to effective local search optimization. Having lots of positive online reviews helps not only with conversion of searchers into leads, but ...

April 29th, 2015
Expert local citation site illustration
Research

Expert Local Citation Survey 2015

by Ross Marchant

[Update 19/12/19: This study mentions Acxiom. Since retiring its directory and local search offerings in December 2019, Foursquare has stepped in as one of the main four data aggregators.]  Welcome ...

April 20th, 2015
How Focused are SEOs on Getting Clients to be Mobile-Friendly?
Research

How Focused are SEOs on Getting Clients to be Mobile-Friendly?

by Ross Marchant

From April 21st, Google will be using ‘mobile friendly’ signals as a ranking factor in mobile SERPs. Making the announcement early has given everyone at least some opportunity to prepare, ...

April 7th, 2015
Which SEO Tasks are Most Commonly Outsourced?
Research

Which SEO Tasks are Most Commonly Outsourced?

by Ross Marchant

Citation cleanup & citation building are the tasks most commonly outsourced by Local SEOs. In a new feature at BrightLocal, we are running weekly site polls to gather insights into how ...

March 25th, 2015
local seo industry survey
Research

Local SEO Industry Survey 2015

by Ross Marchant

About the Local SEO Industry Survey Welcome to the Local SEO Industry Survey 2015. This survey, now in its 4th year, is an annual exploration into the local SEO Industry, ...

February 15th, 2015
Which SMB Sectors Spend More Online & Get Best Returns
News

Which SMB Sectors Spend More Online & Get Best Returns

by Ross Marchant

In January we published the results of the BrightLocal SMB Internet Marketing Survey 2014. With the results of the survey we can gain a better understanding of the attitudes & usage ...

February 9th, 2015
How Does Company Size Affect Internet Marketing Activity?
News

How Does Company Size Affect Internet Marketing Activity?

by Ross Marchant

In January we published the results of the BrightLocal SMB Internet Marketing Survey 2014. With the results of the survey we wanted to gain a better understanding of the attitudes ...

January 28th, 2015
Best Local Search Blogs of 2014 - The Results
Resources

Best Local Search Blogs of 2014 – The Results

by Ross Marchant

In December we launched a poll to find the most popular Local Search blogs of 2014. In an update to the 2013 vote, we wanted to come up with an ...

January 13th, 2015
Reviewing 2014 Local Search Predictions
News

Reviewing 2014 Local Search Predictions

by Ross Marchant

Every year a number of local SEOs take on the unenviable task of predicting the ins-and-outs of the local SEO industry for the next 12 months. 12 months can be ...

January 3rd, 2015
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