Ross has written 60 articles
Last week we published the Local SEO Industry Survey 2014. With over 1,700 SEOs answering 19 different questions on subjects such as company size, clients and revenue, there was a sizeable ...
Last month we released the annual update of the Local Consumer Review Survey. In the 2014 update we asked over 2,000 consumers about how they read, use & interact with ...
The questions posed in this survey attempt to answer one burning question about local search. It’s the question that every client asks and that many consultants/agencies struggle to answer in ...
Most of us are aware of the importance that keyword research plays in SEO – whether local or organic. Whilst it’s relatively easy to identify keywords that will drive traffic, the key ...
The objective of this survey is to understand & share which online marketing channels are driving most traffic, calls & offline visits to local businesses. This covers all types of ...
When marketing a local business it can be difficult to judge how far you should extend your catchment area for attracting new customers. Small businesses neither have the time nor the ...
In a recent study we examined what factors consumers look for on a local business website, and in particular, what features would make them most likely to get in contact with ...
Objective of Research NB: To read the 2015 update, click here. We know that Google dominates the search market and represents the biggest opportunity for local businesses to acquire new ...
Cleaning up & generating new Citations on online directories is an essential part of any complete local search optimization program. The primary objective in building these business listings is to ...
There’s no doubt that Google has made some great improvements to Google Places/+Local in the last 12 months. However, Google has often been accused of not making it easy enough ...
It’s rare to find a business these days that doesn’t have a website, even if that site constitutes a couple of simple pages thrown together on a basic DIY site ...
About the BrightLocal Local SEO Industry Survey The objective of this survey is to gain better understanding about the current state of the local SEO Industry. With this survey we ...