NEW FREE VIDEO COURSE: Essential Google Business Profile Tasks for Agencies

Get the lowdown on client onboarding, GBP monitoring, products and services, and more!

How to Add or Claim an Apple Maps Business Listing using Apple Business Connect

How to Add or Claim an Apple  Maps Business Listing using Apple Business Connect

Since its launch in 2012, Apple has been striving to position its Maps app as a serious contender to Google Maps. Although Apple hasn’t yet been able to match the number of Google Maps users, its latest iOS 15 update has helped to further level the playing field. 

With up to 100 million adults in the US relying on Apple Maps to get around, it goes without saying that your business needs to be present. If you’re not currently utilizing the power of Apple Maps to get your business discovered, then don’t delay getting started any longer!

Then, in early 2023, Apple relaunched how it ran Apple Maps business listings, with Apple Business Connect. This is, essentially, a direct competitor to Google Business Profile, offering similar features and insights.

Getting noticed on Apple Maps starts with claiming your listing and adding your business. Read on for step-by-step instructions!

To Add a Brand New Listing to Apple Business Connect

Step 1. If you don’t have one, you’ll first need to create an Apple ID: 

a. You’ll need to link a mobile phone number to the Apple ID. This is mandatory as it is used for the 2-factor authentication process.

Step 2. Sign in to Business Connect. Go to and sign in using the button in the top right-hand corner.

Step 3.  Search for your business using “business name + city”,business phone number,” or any other variation of your business data.

New Abc Listing Search

Step 4. If an existing listing is not found, Apple will ask you to create one. Select “Add a new location with this name” in the prompt that will appear.

New Abc Listing Add Location

Step 5. Enter your business address and make sure to add coordinates for your location either by clicking on the “Enter Coordinates” option or by dragging the map pin on the right to the correct position.

New Abc Listing Add Address

Step 6. Add additional information, like business categories and website URL.

New Abc Listing Add Additional Info

Step 7. Add the opening hours.

New Abc Listing Add Opening Hours

Step 8. Add the details of your company. Usually, for multi-location businesses or brands, this is where you add the Head Office information. For a single business location, you would re-enter your NAP details again.

Unfortunately, this step is mandatory and can’t be skipped. You will also need to confirm that you agree to Apple’s terms of service by ticking the box at the bottom of the page. 

New Abc Listing Add Company Details

Step 9. Verify your business. You do this by uploading the official document (such as the lease or the utility bill) that shows your location’s name and address. 

N.B. For brand-new locations, the phone verification option is not available.

Apple is deploying particularly stringent verification processes to Apple Business Connect. While it may feel like a pain, it’s deliberately been done to avoid spam listings on the platform.

New Abc Listing Verification

Once the business is verified, you will have access to the entire dashboard, where additional features will become unlocked. For example, business descriptions, attributes, and images can only be added after verification has been completed.

To Claim and Verify an Existing Listing on Apple Business Connect

Step 1. Sign in with your Apple ID. Go to and sign in. 

Step 2. Search for your business location. It should appear in the drop-down menu as one of the suggestions:

Claim Abc Listing Add Location

Step 3. Click ‘Next’. Make sure you select the business listing and click ‘Next’ at the bottom of the page:

Claim Abc Listing Click Done

Step 4. Add additional information for your business. The steps here will be the same as steps 5-8, which describe the process of adding a brand-new listing.

Step 5. Verify your business. For existing listings, it can be done by using phone verification or by uploading a relevant document with this location’s details.

Claim Abc Listing Verification

You can skip this step and complete it later. “Verify this business” will be displayed at the top of the page and in a separate pop-up when you scroll to the bottom of the page, where you’ll be able to choose how you verify:

Claim Abc Listing Verifiy Options

Claim Abc Verify Changes

As before, once the business is verified, you will have access to the entire dashboard. This is where additional features will become unlocked. For example, business descriptions, attributes, and images can only be added after verification has been completed.

Apple Business Connect for Brand or Businesses with more than 25 Locations

One of the main features Apple Business Connect has introduced is the ability to manage multiple locations. The steps for getting started include the basics from above, but once you’ve done these you’ll need to do a few additional steps.

Step 1. ‘Get Started’. Go to, and click Get Started under Enterprises.

Step 2. Sign in with your business Apple ID or create a new one to use with Apple Business Connect.

Step 3. Create your organization details.

Step 4. Add and verify the first location.

Step 5. Click ‘Locations’. In the main dashboard, click “Locations” on the left menu, then click “Add” on the top right corner and select the option to add a single location:

Abc Multi Location Add LocationStep 6. Follow the standard steps to add location details. 

Step 7. Before the verification step, Apple will ask whether you wish to add this location to an existing group/brand. If the location belongs to the same brand, you can add it to the group/organization you already have by selecting it from the drop-down:

Abc Multi Location Add To Existing Business

Step 8. View Profile. Clicking on “View Profile” next to your business name will show you the brand’s details and a summary of how many locations are linked to this business name:

Abc Multi Location View Profile


Abc Multi Location View Location

This is also where you can manage generic information like categories, logos, and cover images on a brand level. Changes made here will automatically apply to all locations in the group.

Adding a New Brand to Apple Business Connect

Apple Business Connect allows you to manage all the locations within one brand, that aren’t franchises with ease. To do this, you’ll need to create your brand first.

Step 1. Add a business. In the main dashboard, click on “Add” at the top right and select “Add a Business”:

Abc Brand Add Business

Step 2. Brand information. Add your brand’s information and click “Save” at the bottom:

Abc Brand New Business

Step 3. Add individual locations. Start adding single locations to this group via the “Add” button and proceed as usual. 

When adding the first location for the very first time to a brand new account, the option to register for the brand account will be visible at the bottom of the location search page as well:

Abc Brand Adding Locations

Adding Users to the Account

Step 1. Browse to Team. When logged in to your account, select the “Team” tab in the left menu:

Abc User Team

Step 2. View or invite users. You should see all members that have access to the listing. To add more members, click on “Invite User”:

Abc Invite User

Step 3. Add user information. Add their contact information and select the role you want to assign them:

Abc Add User Info

Step 4. Switch company (if needed). If you manage multiple businesses/pages, at the bottom left corner of the page click on your initials and select “Switch Company”, then select which brand/business you want to manage:

Abc Switch Company

Optimizing Your Apple Maps Listing

As soon as your listing is live, you should give some thought to optimizing your business presence on Apple Maps.

With the update to Apple Maps listings you now have more control over what users can see. While Apple still pulls some information from third-party review sites—such as Yelp and Bing—you can now update a number of additional features as well as access insights.

Rada Daktina
About the author
Rada works tirelessly to manage BrightLocal's Citation Builder product. She oversees the processes and queries related to the campaigns, works closely with the Research team on the continuous upkeep of our citations database, and with our Product team on the improvements and fixes to the Citation Builder tool itself.

Related Posts

How To Add Or Claim A Zillow Listing Thumb

How to Add a Zillow Listing

by Rada Daktina

Since its inception in 2004, Zillow has become one of the best-known names in online Real Estate. In 2020, more than 245 million users visited their website each month—making Zillow ...

October 15th, 2021
3 min read
How To Set Up Your Gbpheader

How to Set Up Google Business Profile

by Abigail Leow

Google Business Profile (formerly known as Google My Business) is one of the most effective tools for local business marketing. Without GBP, businesses are unable to feature in the Local ...

January 10th, 2022
6 min read