Managing online reviews effectively is crucial for any local business aiming to impress both Google and its customers. However, sometimes you may need a little help in keeping up with the constant stream of customer feedback or obtaining more reviews.
Picking the right online review management software for your business can take time and energy. With so many to choose from, how can you be sure which will be the best fit for your business?
Whether you manage a single location or hundreds, need to request reviews via email, SMS, or other channels, or want review management integrated into a broader local marketing and reporting platform, these factors will all influence which review management tool is the best fit for your business.
Our methodology
To help you in your decision-making process, we’ve created a comprehensive comparison of 13 of the best online review management software and tools, including our own.
We evaluated the review management software on factors including price, features, and customer reviews to help you decide which tool is right for you:
- BirdEye
- BrightLocal
- GatherUp
- Grade.us
- Moz Local
- Podium
- Reputation
- ReviewTrackers
- Semrush
- SOCi
- Sprout Social
- Synup
- Whitespark
Throughout this article, we’ve relied on the data and facts supplied by a) the reputation management tool’s website, b) trusted consumer reviews from third-party sites, and c) using the products’ free trials (where available) to provide you with as balanced a view as possible. All information and review data are correct as of October 2025.
While we’re confident in the capabilities of our own Reputation Management software, we understand that “best” lists created by providers can feel biased. To keep things fair, we asked a non-BrightLocal employee to put this comparison together. We’ll leave it to you to decide which tool best fits your needs, with all the facts you need to make an informed choice.
Keep reading to see the full comparison table, or skip ahead for a comprehensive overview of each reputation management tool.
What is review management software (and how does this differ from reputation management software)
Before we start comparing, a quick note on reputation management tools vs. review management software. While reputation management software tracks brand reputation across various sources (e.g., traditional review sites, social media, web mentions), review management software is more focused on monitoring and growing reviews on specific sites, such as Google, Yelp, and Facebook.
In this comparison, we’ve focused on review management software designed to help local businesses and agencies monitor and grow their reviews. While some businesses may need a full reputation management solution, our focus is on the tools most valuable to local marketers. Where platforms offer extra features beyond standard review tracking, we’ve highlighted them so you can easily choose the option that best fits your needs.
Top Reputation Management Tools Compared
To view the entire table, please click and drag to the left and right.
| Review site | Number of sites monitored | Review monitoring | Review generation | Showcase reviews | Price per location | Free trial | White label | Other local marketing features |
|---|---|---|---|---|---|---|---|---|
| Birdeye | 200+ | Yes | Yes | Yes | On request | No free trial for reviews | Yes | Yes |
| BrightLocal | 80+ | Yes | Yes | Yes | From $44 per month | Yes | Yes | Yes, included in the package |
| GatherUp | 100+ | Yes | Yes | Yes | From $99 per month | Yes | Yes | No |
| Grade.us | 100+ | Yes | Yes | Yes | From $110 per month | Yes | Yes | No |
| Moz Local | 26 | Yes | Yes | Yes | From $16 per month for monitoring / $24 for responding functionality. AI functionality is an additional $69 per year. | No | No | Yes |
| Podium | 2 | Yes - limited to Google and Facebook | Yes | No | On request | No | No | No, but extensive lead generation features |
| Reputation | 200+ | Yes | Yes | No | On request | No | No | Yes, business listings |
| ReviewTrackers | 100+ | Yes | Yes | No | From $89 per month | No | Yes | Yes, business listings |
| Semrush | 44 | Yes | Yes | No | From $30 for Google only, or $60 for all review sites | Yes | Yes | Yes |
| SOCi | 5 | Yes | Yes | Yes | On request | No | Yes | Yes |
| Sprout Social | 8 | Yes | No | No | From $199 per month | Yes | Yes | No, but extensive social media management |
| Synup | 20+ | Yes | Yes | No | From $79 per month for monitoring, plus $20 per location for responses and $50 for review generation. | No | Yes | Yes, listing management |
| Whitespark | 100+ | Yes | Yes | Yes | From $79 per month | Yes | Yes | Yes, at additional cost |
Review Management Tools Compared
BrightLocal
BrightLocal helps marketers, agencies, and businesses grow with local SEO software and services.
As well as its SEO rankings and listing management products, its Reputation Management software is used by thousands of businesses to manage and grow reviews on more than 80 of the top general and industry-specific review sites.
BrightLocal is built with scale in mind, helping agencies and multilocation businesses manage reviews across locations with ease. You can also give clients access if they’d prefer to respond to reviews themselves.
BrightLocal’s review management software also gives users access to its full suite of local SEO tools, so it is perfect for businesses that are also working on improving their local marketing presence on Google Business Profile and other business listings.
Features
- Review monitoring: Monitor reviews on 80+ review sites, with specialized sites for different niches and countries, and daily emails to stay on top of your reputation.
- Respond to Google and Facebook reviews directly from the dashboard with AI-assisted responses, or click out to respond to reviews on other tracked sites.
- Review generation: Ask customers for feedback and request reviews with targeted SMS, email, and in-store campaigns to grow reviews on more than 190 review sites.
- Review marketing: Showcase your success with customizable website widgets that are easy to place on your website without the need for a developer.
- Review insights: Manage reviews for every location in a single inbox, or compare locations in the Review Leaderboard to instantly see which locations need your attention. Spot trends across review sites and over time with in-depth reporting.
BrightLocal’s software also gives you access to essential local SEO tools, like Local Search Grid for grid-rank tracking, post scheduling for Google Business Profile, and more.
How much does BrightLocal cost?
BrightLocal’s Review Management software is included in their Grow package, costing $44 per month per location. Businesses managing multiple locations are eligible for significant discounts, with those managing 100 locations paying just $6.74 per location.
Is there a free trial?
Yes, BrightLocal offers a free 14-day trial of the whole platform with no credit card required.
Customer reviews
- G2: 4.6/5 stars (227 reviews)
- Capterra: 4.8/5 stars (278 reviews)
- Trustpilot: 4.4/5 stars (736 reviews)
Birdeye
Birdeye specializes in AI-driven local marketing support for multi-location brands. Its reputation management features are just one part of a broader local marketing platform, which also includes business listings, social media management, and AI and SEO tracking.
Using AI Agents, Birdeye allows customers to request reviews from new customers, reply to reviews, and showcase reviews across marketing channels. It also has AI reporting capabilities that help pull out trends and changes at a glance.
Features
- Review monitoring: Monitor 200+ review sites from one dashboard, with AI support to automatically respond to reviews within the dashboard.
- Review generation: Sends review requests using AI to choose channels, send times, and review sites for new customers, using A/B testing to pick high-performing subject lines and body content.
- Review marketing: Showcase reviews using AI summaries, social posts, and on websites.
- Review insights: Highlights trends and issues using an AI chatbot-style reporting agent.
How much does Birdeye cost?
Pricing information is available on request by booking a meeting with one of the Birdeye team. Packages are bundled with additional local marketing features, including the Listings AI and Messaging AI services.
Is there a free trial?
There is no free trial available for the review management tool.
Customer reviews
- G2: 4.7/5 stars (3,444 reviews)
- Capterra: 4.7/5 stars (700 reviews)
- Trustpilot: 3.8/5 stars (615 reviews)
GatherUp
GatherUp is a specialist reputation management platform built for agencies. As well as review management features, including monitoring and review generation, it also tracks business listings and helps defend against fake reviews.
Beyond agencies, GatherUp serves industries such as healthcare, legal, home services, and real estate, helping businesses build, manage, and defend their reputations.
Features
- Review monitoring: Monitor reviews from more than 100 sites in one centralized dashboard, and respond using up to 50 templates. GatherUp also monitors Google Q&A.
- Review generation: Request reviews by email and SMS using direct feedback and NPS methods.
- Review marketing: Turn reviews into social media content with GatherUp’s image generator, or display reviews on your website using the Review Widget. Drive customer loyalty with exclusive offers sent by SMS for your happiest customers.
- Review insights: Track performance over time and against competitors with AI-powered sentiment and trend analysis to surface insights.
How much does GatherUp cost?
GatherUp pricing starts from $99 per month for a single location, or $60 per month per location for multi-location businesses. Agency pricing is available on request.
Is there a free trial?
Yes, you can sign up for a 14-day free trial on the GatherUp website. You do not need to input credit card details.
Customer reviews
Grade.us
Grade.us is a review management platform targeted at marketing agencies. It automates your efforts to acquire, monitor, and amplify your customer reviews through review generation, unified reporting, and widgets. Grade.us’s reputation management tools are powered by GatherUp, with all the same functionality as Grade.us, with additional AI-powered capabilities from GatherUp.
With Grade.us, you’re able to increase your reviews on sites of your choice, resolve issues with unhappy customers before they leave a negative review, collect data to optimize your campaigns, and automatically stream your positive reviews across your website and social channels.
Features
- Review monitoring: Monitor and respond to reviews on more than 100 review sites, with daily email notifications to keep your team updated.
- Review generation: Get more reviews on traditional and niche review sites with email and SMS campaign functionality.
- Review marketing: Share your best reviews on social media and with a website widget.
- Review insights: Track improvements with scheduled performance reports, with sentiment analysis word clouds, and review growth charts.
How much does Grade.us cost?
Grade.us pricing starts from $110 per month for a single location, or $40 per month per location for agencies needing 10 seats.
Is there a free trial?
Yes, you can sign up for a 14-day free trial. This trial is via the GatherUp platform.
Customer reviews
Moz Local
Moz Local is an all-in-one local SEO tool, with reputation management tools to monitor and respond to reviews.
Customers can monitor and respond to reviews from one dashboard. Moz Local’s reputation management software also has features to help users analyze and understand customer sentiment. You can also see the average time it takes for your team to respond to reviews—a very handy benchmark to improve customer service!
Like other SEO tools, BrightLocal and SemRush, Moz Local’s review management offering is packaged within a larger set of local marketing tools. Information on exactly what Moz Local’s reputation management software includes is a little hard to come by, so you may want to speak to Moz’s customer support team for clarification before you become a customer.
Features
- Review monitoring: Monitor 26 review sites from one dashboard, with functionality to respond quickly on Google and Facebook. New customizable templates and AI suggestions make responding to reviews with personalized messages simpler.
- Review generation: Information on Moz Local’s review-generating features is limited. Users can send review request emails using the platform.
- Review marketing: Businesses can showcase reviews on a website using the Review Widget.
- Review insights: Build reports for clients and stakeholders with pre-made templates for all local marketing activity using Moz Local. Review reports include sentiment analysis to spot areas for improvement.
How much does Moz Local cost?
Packages with review monitoring and new review alerts start at $16 per month. If you also want to be able to respond to reviews and see review sentiment analysis, it’s $24 per month. The Reviews AI functionality is an additional $69 per year. Costs of review generation are not publicly available.
Packages include additional local SEO features, including business listing monitoring and local map pack tracking.
Is there a free trial?
There is currently no way to try Moz Local before you buy with a trial.
Customer reviews
- G2: 4.2/5 stars (475 reviews)
- Capterra: 4.5/5 stars (33 reviews)
- Trustpilot (full Moz platform): 3.3/5 stars (213 reviews)
Podium
Podium’s AI-led lead conversion platform has lots of features for reputation management. Targeted at larger automotive, wellness, home services, and retail businesses, Podium’s AI Employee product helps customers turn leads into revenue.
Focusing on its review management tools, Podium helps businesses generate more Google and Facebook reviews through automated invites and reminders, with AI-powered responses to streamline replies. While it’s not a traditional review management platform, Podium provides an AI-driven solution for managing leads and reviews across multiple channels, making it a strong choice for larger businesses handling high volumes of customer interactions.
Features
- Review monitoring: Monitor Google and Facebook reviews within one inbox, alongside all your leads from other channels. Other review sites are not currently available for monitoring by Podium. Respond to new reviews using AI-crafted responses.
- Review generation: Grow reviews on Google and Facebook with automated review requests and reminders.
- Review marketing: Podium doesn’t currently have any features for showcasing positive reviews.
- Review insights: Comprehensive reporting that tracks reviews and attribution so you can see what’s working.
How much does Podium cost?
Pricing information is available on request by booking a demo with one of the Podium team. Review response options vary by package.
Is there a free trial?
There is no free trial available for Podium.
Customer reviews
- G2: 4.6/5 stars (2,025 reviews)
- Capterra: 4.3/5 stars (520 reviews)
- Trustpilot: 1.6/5 stars (90 reviews)
Reputation
As you may guess from the name, Reputation is a completely focused reputation management platform to help businesses manage their reputation “from top to bottom”. This includes social media tracking, surveys, business listings, and location pages, as well as online reviews.
Reviews and Reviews Booster is Reputation’s review management software solution. It allows customers to request, manage, and showcase customer feedback. Reputation’s unified dashboard allows customers to see real-time customer sentiment and identify trends across locations to take targeted action.
Reputation prides itself on its AI integration, rebuilding the reputation management platform with AI at its core. This includes AI-generated review responses and AI-assisted sentiment analysis. It also has a Managed Services team available to manage reviews, social engagement, and listings.
Features
- Review monitoring: Track reviews across review sites, including Google, Yelp, and Facebook, and respond with pre-approved templates or AI-generated suggestions. Reviews can be routed directly to team members based on rules, including star rating, location, or keywords.
- Review generation: Get more reviews with email and SMS review requests triggered automatically after a visit or interaction. Reputation’s review generation solution includes templates, personalization, and time recommendations to improve review conversion.
- Review marketing: Reputation currently does not have tools to showcase reviews.
- Review insights: Monitor review volume and sentiment at the brand, regional, and location level to spot trends across the brand. Reputation shows real-time customer sentiment and AI-assisted trend spotting, with custom dashboards to show to stakeholders on demand.
How much does Reputation cost?
Pricing information is available by contacting the sales team for a demo, with a custom proposal based on your business needs to follow.
Is there a free trial?
No, Reputation does not provide a free trial.
Customer reviews
- G2: 4.6/5 stars (2,378 reviews)
- Capterra: 4.4/5 stars (184 reviews)
- Trustpilot: 3.3/5 stars (92 reviews)
ReviewTrackers
ReviewTrackers offers a whole host of solutions to improve customer experience and convert leads. While reviews are its bread and butter, ReviewTrackers has branched out to also offer social media tracking and business listing management to boost local SEO performance.
ReviewTrackers may not be as bright and shiny as some of the other local marketing platforms, but it is a focused solution for businesses looking to take control of their online reputation.
Features
- Review monitoring: The reputation management software aggregates reviews from 100+ sites to provide a comprehensive overview of everywhere you’re receiving customer feedback. It also has monitoring add-ons, including employee feedback, app store, and software feedback for businesses with a wider-ranging online presence.
- Review generation: Request reviews with automated email and SMS campaigns, and easily compare the number of new reviews to requests to monitor your success rate.
- Review marketing: ReviewTrackers does not have functionality to showcase reviews.
- Review insights: ReviewTrackers’ main dashboard shows the average rating, total reviews, response rate, and response time to give a holistic view of review growth over time. It also provides a performance score with actionable insights to point you in the right direction.
How much does ReviewTrackers cost?
Plans start at $89 per month for a single location, with discounts for businesses with more locations. Request a demo for more specific information on which package covers your business’s reputation needs.
Is there a free trial?
No, ReviewTrackers doesn’t have a free trial.
Customer reviews
Semrush
Semrush is an in-depth marketing platform with features ranging from SEO, content, ads, social media, and more. In recent years, it has added local marketing into the mix, including online review management. While Semrush’s review management software isn’t as in-depth as some of the specialized tools, it is a helpful add-on if you’re also in need of further local marketing tools.
The Review Management tool monitors over 40 review sites in more than 50 countries. Semrush Local also has a Review Generation feature to ask for new reviews via email or SMS campaigns.
Features
- Review monitoring: Businesses can monitor mentions and respond directly to Google reviews from the dashboard. Replies can be automated with AI, automatically responding in the language and tone of your choice on a daily basis.
- Review generation: Upload client contact data to send SMS or email requests with pre-designed templates.
- Review marketing: Semrush does not have functionality to showcase reviews.
- Review insights: Track review trends to see review progress over time. You can also create reports on competitors’ reviews so you can see where you’re falling behind.
How much does Semrush cost?
Semrush’s reputation management software can’t be bought as a standalone product and comes bundled with additional local marketing features. Prices start from $30 per month for just Google review management, or $60 for all the review management and generation features with the Pro plan. Pro customers can send up to 1,500 emails or 80 SMS review requests per month, and check for new reviews every hour.
Is there a free trial?
Yes, Semrush offers a seven-day free trial. You have to supply your card details, and you will be charged at the end of the week.
Customer reviews
- G2: 4.5/5 stars (2,853 reviews)
- Capterra: 4.6/5 stars (2,295 reviews)
- Trustpilot: 2.3/5 stars (1,049 reviews)
SOCi
Created for multi-location businesses, SOCi uses AI agents to save local marketers time. As well as its search, social media, and chat features, SOCi’s Genius Reviews and Reputation Agent tools tackle online reviews at scale.
SOCi’s AI reputation management software has all the features you’d expect, with additional features powered by AI, including responding to reviews in your brand voice, escalating reviews that need human interaction, and ensuring replies are compliant to avoid risk.
This intelligent tool aims to save local marketers managing hundreds or thousands of locations time and effort, and speed up growing and responding to reviews by taking the human out of the review process.
Features
- Review monitoring: Monitor reviews on top review sites, including Google, Yelp, Apple Maps, Facebook, and Punchh. It isn’t as extensive in covering niche review sites as some of the other review management tools compared in this article, so it may not be right for some industries. SOCi can automatically respond to reviews or flag up those that need your attention.
- Review generation: Collect feedback through SOCi Surveys, asking the questions that matter to your business or asking customers to leave reviews on your preferred review site using email, SMS, or with direct links.
- Review marketing: Boost trust in your business with a localized review widget to use on your website to showcase the feedback collected from surveys and review sites
- Review insights: Insights are reported in real-time, with sentiment analysis tracked by keyword, so you can spot opportunities to improve.
How much does SOCi cost?
SOCi does not share pricing information publicly.
Is there a free trial?
No, SOCi doesn’t have a free trial.
Customer reviews
- G2: 4.5/5 stars (3552 reviews)
- Capterra: 4.5/5 stars (250 reviews)
- Trustpilot: 4.5/5 stars (115 reviews)
Sprout Social
Best known for social media management, Sprout Social can also be used for review management. Monitor reviews on top review sites, including Google, Yelp, Tripadvisor, and Facebook, in one unified dashboard.
Sprout Social’s review management features are more limited than many competitors, lacking tools for generating or showcasing reviews. However, if you’re already using Sprout Social for social media and simply need a way to monitor and respond to reviews, it can be a convenient all-in-one option.
Features
- Review monitoring: Monitor reviews on four of the top local review sites, as well as Glassdoor, Trustpilot, Apple App Store, and Google Play Store. You can respond to Google and Facebook reviews from the dashboard, or click out to respond on TripAdvisor. You can also assign reviews to specific members of your team to action.
- Review generation: Sprout Social does not have functionality to get more reviews.
- Review marketing: Sprout Social does not have functionality to showcase reviews.
- Review insights: Reporting includes average rating, review volume, and review volume by rating over time.
How much does Sprout Social cost?
Sprout Social packages start at $199 per seat per month, which includes managing five social profiles as well as review management tracking.
Is there a free trial?
Yes, Sprout Social has a 30-day free trial. You do not need to give credit card details for this trial.
Customer reviews
- G2: 4.4/5 stars (4,820 reviews)
- Capterra: 4.4/5 stars (601 reviews)
- Trustpilot: 2.3/5 stars (74 reviews)
Synup
Synup helps agencies and their clients manage leads and improve marketing online with features including listings management, SEO tracking, and online reputation management.
Features
- Review monitoring: Tracks reviews across more than 20 review sites, with automations to bulk respond to reviews using templated replies or AI-assisted responses.
- Review generation: Set up email and SMS campaigns to automatically request reviews after a purchase.
- Review marketing: Synup does not have functionality to showcase reviews.
- Review insights: Spot review trends and break these down by platform to see where reviews need attention. Synup has also integrated AI for smart sentiment analysis to help improve the experience for future customers.
How much does Synup cost?
Synup prices start from $79 per month for an annual subscription, which includes review monitoring for up to 25 locations. Agency packages start from $199 per month.
Responding to reviews, access to automations, and AI responses requires an add-on of $20 per month per location. Review generation capability is $50 per month per location, including 1,000 email credits and 50 SMS text credits each month.
Is there a free trial?
Synup doesn’t have a free trial.
Customer reviews
- G2: 4.5/5 stars (310 reviews)
- Capterra: 4.3/5 stars (16 reviews)
- Trustpilot: 3.0/5 stars (11 reviews)
Whitespark
Whitespark is an all-in-one local SEO platform that helps businesses get more out of local search. Its Reputation Builder aims to help businesses get more Google reviews through email and SMS campaigns, and allows users to stay on top of new reviews with daily updates.
Features
- Review monitoring: Monitor reviews on more than 100 general and niche review sites, and respond directly to Google and Facebook reviews from the dashboard.
- Review generation: Grow reviews with on-brand email and SMS campaigns.
- Review marketing: Use feedback on your website to impress future customers.
- Review insights: See all NPS and review ratings on the dashboard, or set up automated email reports to stay on top of trends.
How much does Whitespark cost?
While Whitespark has a full suite of local marketing tools, these are bought individually, so you only pay for the tools you need. Whitespark’s Reputation Builder-only package costs $79 per location per month, which includes 3000 email requests, 300 SMS credits, and monitoring on up to 10 sites.
Is there a free trial?
Whitespark offers a 14-day free trial for Reputation Builder. You’ll need to enter your credit card details for access.
Customer reviews
- G2: 4.6/5 stars (21 reviews)
Choosing the best review management software for your business
Finding the best review management software comes down to what matters most for your business, whether that’s growing your online reviews, simplifying customer feedback management, or improving your local search visibility. The right reputation management software will save you time, strengthen your online reputation, and help you build lasting trust with customers.
From full-service online reputation management platforms like Birdeye and Reputation to agency-friendly tools that also help with local marketing like BrightLocal and Semrush, there is a solution to fit every business type and budget. Whatever you choose, investing in the right online review management software can transform your customer feedback into one of your biggest marketing assets.
If you want to see how BrightLocal can help you manage and grow your reviews, start a 14-day free trial today.
Contents
