If you’re marketing a local business online, earning quality local links isn’t just good for local SEO, it’s good for business, too. You might not be asking, “is link building still ...
by Jessica Day
As a strategy for driving traffic to websites, SEO is nothing new. Yet there are more uses for it than just that. Done well, SEO enables businesses to best reach ...
by Eduard Klein
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
Optimizing the website of a single-location brick-and-mortar business for the local search results can be a challenge—but it’s significantly more complicated when doing so for a business with hundreds or ...
by Irwin Hau
26% of adults in the US live with a disability—but less than 1% of the top million website homepages meet the most widely used accessibility standards. That’s a lot of ...
by Carrie Hill
When we talk about local SEO, “traffic + prospect/lead/customer experience + conversions” make up the trifecta of what it takes to run a successful local website. These three items feed ...
by Elliot Mark
In this article, guest contributor Elliot Mark explores how local businesses can create online customer experiences to complement physical brick-and-mortar stores, and provides customer service tips for retailers. Throughout recent ...
by James Ewan
UPDATE: In a change to the timeline laid out below, Google announced on April 19th that this update will start rolling from mid-June 2021 and is unlikely to be completely ...
One of the toughest aspects of working in SEO is convincing clients that what you’re doing will pay off. Choosing to optimize for long-tail keywords can be a tough fight ...
Founder of the well-loved catchphrase, “meh, links!”, Gyi Tsakalakis is — as you might expect — a known advocate for local link building. Here, he explains why local links still ...
The hospitality industry is one of the most competitive out there, with the average hotel receiving more than 10,000 searches per month. With the rise of shared-space platforms such as ...
by Ann Smarty
The key to executing excellent seasonal content campaigns for a local audience is preparation. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating ...