Expanded Citation Team Delivering Faster Results

Expanded Citation Team Delivering Faster Results
Key Takeaways From This Post
  • Learn all about BrightLocal's expert citation team!
  • BrightLocal's citation team has grown by 30% to 80+ agents and managers
  • BrightLocal's citation delivery time has dropped from 18 days to 7 days

With more & more customers using our citation building service to manage their local listings, we wanted to share some recent changes that have improved the speed & quality of this service.

Over the last 3 months we have been focusing hard on growing our Philippines based team, and investing in improved technology to deliver better & faster results for our customers.

Over 80 Submission Experts at your service!

Citation Team in the office
Say hello to the BrightLocal citation team!

Since April, we have grown our citation team by 30%, adding 16 submission agents & managers.

When growing our team, we put great emphasis on training & management. Each new team member goes through an extensive course to ensure they understand the importance of quality, accuracy & completeness of citations.

As well as training for new team members, we also provide extensive ongoing training about the different type of sites we work with. This ensures that all agents understand the requirements of each site, and how to work quickly & efficiently with them.

Myself & Matt, our Head of Customer Success, recently visited the Philippines office, and enjoyed not only getting to know our latest team members, but also witnessing first-hand, the extensive improvements to the team infrastructure.

Matt & Neil on a recent team outing to Dahilayan Forest Park
Matt & Neil on a recent team outing to Dahilayan Forest Park

Enhanced citation technology

We have invested heavily in our systems to ensure that campaign set-up is easier for customers, and faster for agents & managers to submit to the 1,600 sites we currently have in our database!

Delivering citations in less than 7 days

Having a bigger team & improved technology has allowed us to reduce our citation delivery timeline from 18 days down to just 7 days!

In the same period we have also increased the number of clients we submit for; in July alone we delivered 72,500 citations for 995 different agencies, franchises & local businesses!

… And our customers are loving it!

Read more of our Trustpilot reviews.

Helping the local community

When we’re not working hard to deliver high quality campaigns for customers, the team plays an active role in giving back to the community around them. We have both short-term and long term programs to help those in most need of support.

Delivering food & presents to families in surrounding neighbourhoods

For the short-term program, we distribute school supplies to local children, such as books, pencils, paper, etc. In July 2017, we also donated much needed furniture to a classroom in Lumintao, Quezon (a poor community in Bukidnon).

In December 2016, the Philippines team started their first gift giving activity, which amazingly delivered gifts to 300+ local children.


BrightLocal Christmas gifts
BrightLocal Philippines’ gift giving event in December 2016

Paying college tuition fees for promising local students

A new longer-term program provides funding for local students from poorer families to finish high school and further their studies at College or University. We pay for their course fees and books as well as travel & daily expenses.

One such student, Valerie (pictured below) is from Pangantucan, Bukidnon, and hopes to study medicine after college. We encourage students to maintain good grades and hope that they will grow to become an asset for their community in the future.

Valerie is completing her High School diploma, ands aims to study Medicine at University

Sponsoring basketball tournaments for rehabilitating drug users*

We organise and sponsor basketball tournaments to provide a fun and positive outlet for rehabilitating drug users. Many of the BrightLocal team love playing basketball and we field a team of our own.

BrightLocal Basketball Tournament

*NB – the Philippines has a well documented drug problem which has drawn a hard line – and much criticized response from the national Government.

We are extremely grateful that our team, led by Renier since 2011, are so active in this work, and take it upon themselves to continually look for new ways of serving the community.

You might yet see a BrightLocal team in the NBA! Golden State who!? 🙂

Let us take care of your business listings for you

Whether you are a single location business of manage a franchise with 1000 locations, we can help!

Our customer success team are always on hand to answer any questions about your locations & citations and help you work out exactly what you need.

If you have a lot of locations we can help get your campaigns set-up to reduce workload and speed up the process so you see the benefit of clean & accurate citations sooner.

Please contact us via email (contact@brightlocal.com) or via live chat.

About the author
In my capacity as BrightLocal founder and CEO, I get involved in all areas of the business, but my two biggest passions are our tools and our customers. It's my job to ensure that we continue to extend and improve our platform to meet our customers' ever-changing needs. But it's just as important that we deliver excellent customer service to match our tools; one without the other just doesn't cut it!