Local Citation Building & Listing Cleanup Service

Other than Data Aggregator Network submissions, all our citations are made direct-to-site by our own in-house team of 80+ expert listing agents. Between them, they handle over 100,000 citation submissions for 1,500+ businesses every month.

Unlike traditional solutions, we don't:

• Charge expensive, annual fees.
• Hold your listings to ransom — we give you full ownership of every listing we build, we even give you the keys to them (well, the username and passwords at least).
• Ignore duplicate listings and inaccuracies — as part of our service we offer a clean up of duplicate listings and remedy inaccuracies.
• Offer a pre-packaged, 'one size fits all' solution — instead, we give you complete control of the sites where you are listed.
• Miss important, niche, industry sites — we help you uncover the perfect sites for your industry or vertical.

To find out more about the differences between BrightLocal and other citation services, read our full citation competitor comparison article.

You have complete control to pick from any of the 1,000+ sites that we submit to. That said, we highly recommend you include the following power-players as part of your selection: Google My Business, Bing, Apple Maps, Facebook, Yelp, TomTom, and YellowPages.

For the rest of your selection, our Citation Builder tool helpfully orders the list of available citations for you by Domain Authority, so you can use this to guide your selection choice. It will also highlight any existing citations that require updating.

Citation Builder is a pay-as-you-use service which incurs separate charges depending on what types of submissions are purchased:

Manual submissions
The cost is $3.20 per new listing or listing update.

Customers can also bulk-buy Citation Builder credits for $2 per credit (1 credit = one site submitted to) at a saving of 37%.

Bulk-buy Citation Builder credits can be purchased in blocks of 500, 1000, and 2000 credits and can be used on multiple campaigns for many Locations / Clients. Credits do not expire and can be used at any time.

Duplicate Removal
Duplicate Removal is an 'addon' service that customers can purchase as part of manual submissions.

This addon is 20% of the manual submission costs.

An example of campaign costs:

25 Manual submissions: $80
20% for Duplicate Removal: $16

Total cost: $96

Data Aggregator submissions:
Customers can purchase one, some, or all of the Data Aggregators we submit to. Each one costs $25 per submission.

These are the seven Data Aggregators/Networks we currently submit to and the countries they cover:

Neustar - US
Data Axle - US, Canada
Foursquare - All countries
GPS Network - All countries
YP Network - All countries
Locafy Network - Australia

You can buy a bundle of five of the above Data Aggregators for $100 per submission (a saving of 20%)

Citation Builder works in 10 countries:

• USA
• UK
• Canada
• Australia
• South Africa
• Netherlands (Holland)
• Germany
• Singapore
• New Zealand
• Ireland

Which countries do Local Data Aggregators Networks work in?

• Data Axle - US, Canada
• Neustar - US
• Foursquare - Australia, Canada, Germany, Ireland, Netherlands (Holland), New Zealand, Singapore, South Africa, UK, US
• GPS Network - Australia, Canada, Germany, Ireland, Netherlands (Holland), New Zealand, Singapore, South Africa, UK, US
• YP Network - US
  

Nope.

Citation Builder is a pay-as-you-go service that's available subscription-free. You only pay for the citations that you wish to build. You can go right ahead and set up a free account here.

What happens if I already have a BrightLocal subscription?

If you already have a BrightLocal subscription there is no need to set up a separate Citation Builder account. You will be able to access Citation Builder straight from your dashboard.

That's correct. Once you've built your listings through BrightLocal they are yours to keep — forever!

The only instances you might be required to pay additional fees are:

If you need to make changes to your business information
See 'What happens if I need to change details about a location'.

To renew Data Aggregators Networks
Whilst it's not compulsory to do so, we do advise renewing Data Aggregator Networks each year ($100/year for all five). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout their networks.

There is no requirement to add Data Aggregator Networks when placing an order, however, we do recommend doing so as it allows you to claim multiple key citations quickly and easily. This rapidly expands the reach of your listings across the local search ecosystem, reaching 1,000s of directories, mobile apps, and maps around the world, at a very low cost. The charge for all five Data Aggregator Networks is just $100.

For more information see our article 'What are Data Aggregators and how do they help local SEO".

Am I required to renew Data Aggregator Networks each year?
While it's not compulsory to do so, we do advise renewing Data Aggregators Networks each year ($100 for all five). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout these networks.

It's possible that over time multiple listings may have been created for your business.

Having duplicate listings can confuse search engines, hurt local rankings, and reduce the trust that consumers have in your business.

Traditional API solutions do not identify or fix these duplicate listings, and can also miss inaccuracies. For this reason, we strongly recommend when creating a citation campaign that you add duplicate removal to permanently fix any outstanding issues that may be present.

No problem.

Unlike traditional API solutions, we don't charge expensive recurring fees just to hold the door open for those rare times you might need to update a listing.

Instead, we charge a simple, one-off fee of $3.20 for each listing you need to update, and if the listing is managed through a current Data Aggregator Network subscription, there's no charge at all!

It's easiest to answer this with the following two questions:

• Does your business move location each year?
• Do you regularly make changes to your business information?

If you happened to answer 'yes' to either of those questions then it’s possible that Yext or a similar provider could be a good choice for you.

If you're a business that is regularly moving address or making changes to core business information, then a service that can push out these changes instantaneously (but charging expensive annual fees for the privilege) could well be a good option.

We can of course facilitate any changes or updates to your business data. See 'What happens if I need to change details about a location' for full details.

Over 5,000 digital marketing agencies and resellers outsource their local citation building to BrightLocal.

Our trusted and reliable service completely removes the time and expense of building citations in-house.

And the best bit, the service, software, and reports can all be white-labeled so your agency gets to take all the credit!

If you have any further questions that haven't been covered please take a look at our Help Center.

Alternatively, you can contact an expert from our friendly team who will be more than happy to offer any help and advice.