"What used to take the agency 10 hours manually, we can now do in 10 minutes with BrightLocal.”
Matthew Travers
Executive VP, Lead to Conversion
Build new citations
Submit listings to a network of 1,000+ sites, in one go.
Clean up existing citations
Fix NAP inaccuracies in existing citations so there's no misinformation to confuse search engines or customers.
Remove duplicate listings
Remove harmful duplicate listings that could be holding back SEO performance.
Submit to Data Aggregators
Push business data to a network of hundreds of directories, apps and mapping services.
Let’s face it. You could build citations yourself.
First, you’ll need to manually audit your existing citations to check for inaccuracies and duplicate listings.
Next, you’ll have to scour the web to find sites where you’re not listed.
Then it’s the simple task of submitting your business to every single site. One. At. A. Time.
Or you could save yourself countless hours (and headaches) and let us do it for you—from just $2 per site.
No recurring fees or contracts—unlike some solutions
We don’t lock you into contracts. Citation Builder is a pay-as-you-go service. Not only will you enjoy savings from day one, but many agencies and businesses end up saving $1,000s every year.
Complete control, every time
One-size-shouldn’t-fit-all. We let you decide what sites you get listed on. We cover all the top citation sites as well 1,000s of sites in over 40 industries, so you can tailor your campaign for any type of business.
No rental. Own your listings, forever
Many other solutions charge you to rent your listings. And if you leave, they could revert back or disappear completely. That’s not our style. We let you retain ownership and the login details of every listing we work on.
Scale your agency without the extra headcount
Over 5,000 agencies and resellers reduce the time and expense of building citations in-house thanks to Citation Builder. You’ll get an unbeatable service, plus white-labeled reports to share with clients.
Citation Builder scales to fit businesses of all shapes and sizes—whether you’re a dentist trying to grow your online visibility, or a marketer managing listings across hundreds of locations.
If you’re a multi-location brand or agency that’s managing 20+ locations, we’ll set you up with a Campaign Manager to help manage your citation work.
We also offer a transition service if you’re currently with an API provider, such as Yext. This popular service allows you to take back control of your citations, and means you’ll no longer be stuck paying $1,000s every year to rent (and not own) your listings.
Just $2 per site (with bulk discount).
Only $3 per site (without bulk discount).
From just $15 per year.
All three aggregators $60 per year (8% saving).
Some citation services charge per site. Others bundle many sites together for a fixed fee.
| Service | |||||
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| BrightLocal |  |
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| Yext |  |
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| Whitespark | |
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| Synup | |
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| Moz Local | |
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| AdviceLocal | |
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| The Hoth | |
| Service | Localeze | |||
|---|---|---|---|---|
| BrightLocal | | | | |
| Yext | | | | |
| Whitespark | | | | |
| Moz Local | | | | |
| Advice Local | | | |
Other than data aggregator submissions, all our citations are made direct-to-site by our own in-house team of 80+ expert listing agents. Between them, they handle over 100,000 citation submissions for 1,500+ businesses every month.
Unlike traditional solutions, we don't:
To find out more about the differences between BrightLocal and other citation services, read our full citation competitor comparison article.
You have complete control to pick from any of the 1,000+ sites that we submit to. That said, we highly recommend you include the following power-players as part of your selection: Google My Business, Bing, Apple Maps, Facebook, Yelp, TomTom, and YellowPages.
For the rest of your selection, our Citation Builder tool helpfully orders the list of available citations for you by Domain Authority, so you can use this to guide your selection choice. It will also highlight any existing citations that require updating.
Citation Builder works in 10 countries:
Which countries do local data aggregators work in?
Nope.
Citation Builder is a pay-as-you-go service that's available subscription-free. You only pay for the citations that you wish to build. You can go right ahead and set up a free account here.
What happens if I already have a BrightLocal subscription?
If you already have a BrightLocal subscription there is no need to set up a separate Citation Builder account. You will be able to access Citation Builder straight from your dashboard.
That's correct. Once you've built your listings through BrightLocal they are yours to keep — forever!
The only instances you might be required to pay additional fees are:
If you need to make changes to your business information
See 'What happens if I need to change details about a location'.
To renew Data Aggregators
Whilst it's not compulsory to do so, we do advise renewing Data Aggregators each year ($60/year for all three). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout their networks.
There is no requirement to add data aggregators when placing an order, however, we do recommend doing so as it allows you to claim multiple key citations quickly and easily. This rapidly expands the reach of your listings across the local search ecosystem, reaching 1,000s of directories, mobile apps, and maps around the world, at a very low cost. The charge for all three aggregators is just $60.
For more information see our article 'What are Data Aggregators and how do they help local SEO.
Am I required to renew Data Aggregators each year?
While it's not compulsory to do so, we do advise renewing Data Aggregators each year ($60 for all three). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout these networks.
It's possible that over time multiple listings may have been created for your business.
Having duplicate listings can confuse search engines, hurt local rankings, and reduce the trust that consumers have in your business.
Traditional API solutions do not identify or fix these duplicate listings, and can also miss inaccuracies. For this reason, we strongly recommend when creating a citation campaign that you add duplicate removal to permanently fix any outstanding issues that may be present.
No problem.
Unlike traditional API solutions, we don't charge expensive recurring fees just to hold the door open for those rare times you might need to update a listing.
Instead, we charge a simple, one-off fee of $3 for each listing you need to update, and if the listing is managed through a current Data Aggregator subscription, there's no charge at all!
It's easiest to answer this with the following two questions:
If you happened to answer 'yes' to either of those questions then it’s possible that Yext or a similar provider could be a good choice for you.
If you're a business that is regularly moving address or making changes to core business information, then a service that can push out these changes instantaneously (but charging expensive annual fees for the privilege) could well be a good option.
We can of course facilitate any changes or updates to your business data. See 'What happens if I need to change details about a location' for full details.
If you have any further questions that haven't been covered please take a look at our Help Center.
Alternatively, you can contact an expert from our friendly team who will be more than happy to offer any help and advice.
Learn how Big Leap uses BrightLocal to effectively manage citations for 1,600 locations.
See how Staylisted saved over $67,000 on Citation Management by switching to BrightLocal.
Discover how Blue Corona reduced their annual citation spend by 79%.
