Citation building made easy

Unbeatable value
No recurring fees
Own your listings forever
"We have built hundreds of citation campaigns with the team and are thrilled with the speed, quality, and professionalism they constantly provide."
Jason McMahon
Digital Strategist, Bambrick

One dashboard,
complete control:

  • Build new citations

    Submit listings to a network of 1,000+ sites, in one go.

  • Clean up existing citations

    Fix NAP inaccuracies in existing citations so there's no misinformation to confuse search engines or customers.

  • Remove duplicate listings

    Remove harmful duplicate listings that could be holding back SEO performance.

  • Submit to Data Aggregators

    Push business data to a network of hundreds of directories, apps and mapping services.

The time-saving, cost-effective way to build citations

Let’s face it. You could build citations yourself.

First, you’ll need to manually audit your existing citations to check for inaccuracies and duplicate listings.

Next, you’ll have to scour the web to find sites where you’re not listed.

Then it’s the simple task of submitting your business to every single site. One. At. A. Time.

Or you could save yourself countless hours (and headaches) and let us do it for you—from just $2 per site.

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"What used to take the agency 10 hours manually, we can now do in 10 minutes with BrightLocal.”
Matthew Travers - Executive VP, Lead to Conversion
Matthew Travers
Executive VP, Lead to Conversion
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Even more reasons to choose BrightLocal

  • No recurring fees or contracts—unlike some solutions

    We don’t lock you into contracts. Citation Builder is a pay-as-you-go service. Not only will you enjoy savings from day one, but many agencies and businesses end up saving $1,000s every year.

  • Complete control, every time

    One-size-shouldn’t-fit-all. We let you decide what sites you get listed on. We cover all the top citation sites as well 1,000s of sites in over 40 industries, so you can tailor your campaign for any type of business.

  • No rental. Own your listings, forever

    Many other solutions charge you to rent your listings. And if you leave, they could revert back or disappear completely. That’s not our style. We let you retain ownership and the login details of every listing we work on.

  • Scale your agency without the extra headcount

    Over 5,000 agencies and resellers reduce the time and expense of building citations in-house thanks to Citation Builder. You’ll get an unbeatable service, plus white-labeled reports to share with clients.

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"Citation Builder has allowed us to scale our agency without hiring the amount of people it would take to do citations for every client."
Chris Gregory - Founder & Chief Strategist, Dagmar Marketing
Chris Gregory
Founder & Chief Strategist, Dagmar Marketing

Trusted by small local businesses, big brands, and thousands of agencies alike

Citation Builder scales to fit businesses of all shapes and sizes—whether you’re a dentist trying to grow your online visibility, or a marketer managing listings across hundreds of locations.

Start your first campaign in five easy steps

1
Create a free account
2
Add your business information
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3
Citation Builder will automatically scan the web to audit existing citations and uncover new opportunities
4
Select the listings you want to create or clean up
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5
Confirm your order and we’ll get to work

Expand your reach with Data Aggregators

Push your business information to 100s of directories, apps, and mapping services

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Citation management at scale

If you’re a multi-location brand or agency that’s managing 20+ locations, we’ll set you up with a Campaign Manager to help manage your citation work.

We also offer a transition service if you’re currently with an API provider, such as Yext. This popular service allows you to take back control of your citations, and means you’ll no longer be stuck paying $1,000s every year to rent (and not own) your listings.

Pricing

Manual citation submissions

Just $2 per site (with bulk discount).
Only $3 per site (without bulk discount).

Data Aggregator submissions

From just $15 per year.
All three aggregators $60 per year (8% saving).

See how we compare

Some citation services charge per site. Others bundle many sites together for a fixed fee.

Click and drag to scroll
Service
# Sites
Cost
Bulk Discount
Recurring Cost
Bespoke Research
BrightLocal
1,000+
$3/site
$2/site
No
Yext
84
$499/year
10-30%
$499/year
Whitespark
1,000+
$4/site
5%-20%
No
Synup
69
$30/month
$20/month
$20/month
Moz Local
10
$99/location
Negotiable
$99/year
AdviceLocal
35
$390/year
Negotiable
$390/year
The Hoth
30-90
$149-$549
-
n/a
Click and drag to scroll
Service
Data Axle
Neustar
Localeze
Foursquare
Cost
BrightLocal
$60/year
Yext
$499/year
Whitespark
$129/year
Moz Local
$199/year
Advice Local
$100/year

Get started building and fixing citations today!

From just $2 per site
Fast turnaround
Zero recurring fees

FAQs

How does BrightLocal differ to traditional citation services, such as Yext?

Other than data aggregator submissions, all our citations are made direct-to-site by our own in-house team of 80+ expert listing agents. Between them, they handle over 100,000 citation submissions for 1,500+ businesses every month.

Unlike traditional solutions, we don't:

  • Charge expensive, annual fees.
  • Hold your listings to ransom — we give you full ownership of every listing we build, we even give you the keys to them (well, the username and passwords at least).
  • Ignore duplicate listings and inaccuracies — as part of our service we offer a clean up of duplicate listings and remedy inaccuracies.
  • Offer a pre-packaged, 'one size fits all' solution — instead, we give you complete control of the sites where you are listed.
  • Miss important, niche, industry sites — we help you uncover the perfect sites for your business type.

To find out more about the differences between BrightLocal and other citation services, read our full citation competitor comparison article.

Which sites do you build citations on?

You have complete control to pick from any of the 1,000+ sites that we submit to. That said, we highly recommend you include the following power-players as part of your selection: Google My Business, Bing, Apple Maps, Facebook, Yelp, TomTom, and YellowPages.

For the rest of your selection, our Citation Builder tool helpfully orders the list of available citations for you by Domain Authority, so you can use this to guide your selection choice. It will also highlight any existing citations that require updating.

Which countries does Citation Builder work in?

Citation Builder works in 10 countries:

  • USA
  • UK
  • Canada
  • Australia
  • South Africa
  • Netherlands (Holland)
  • Germany
  • Singapore
  • New Zealand
  • Ireland

Which countries do local data aggregators work in?

  • Data Axle - US, Canada
  • Neustar - US
  • Foursquare - Australia, Canada, Germany, Ireland, Netherlands (Holland), New Zealand, Singapore, South Africa, UK, US
Do I need a BrightLocal subscription to use Citation Builder?

Nope.

Citation Builder is a pay-as-you-go service that's available subscription-free. You only pay for the citations that you wish to build. You can go right ahead and set up a free account here.

What happens if I already have a BrightLocal subscription?

If you already have a BrightLocal subscription there is no need to set up a separate Citation Builder account. You will be able to access Citation Builder straight from your dashboard.

Are there really no recurring fees?

That's correct. Once you've built your listings through BrightLocal they are yours to keep — forever!

The only instances you might be required to pay additional fees are:

If you need to make changes to your business information
See 'What happens if I need to change details about a location'.

To renew Data Aggregators
Whilst it's not compulsory to do so, we do advise renewing Data Aggregators each year ($60/year for all three). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout their networks.

Do I need to order data aggregators as well as manual listings?

There is no requirement to add data aggregators when placing an order, however, we do recommend doing so as it allows you to claim multiple key citations quickly and easily. This rapidly expands the reach of your listings across the local search ecosystem, reaching 1,000s of directories, mobile apps, and maps around the world, at a very low cost. The charge for all three aggregators is just $60.

For more information see our article 'What are Data Aggregators and how do they help local SEO.

Am I required to renew Data Aggregators each year?
While it's not compulsory to do so, we do advise renewing Data Aggregators each year ($60 for all three). If you choose not to, they go into an 'unmanaged' state, which means they could be susceptible to inaccurate data about your company being distributed throughout these networks.

What is duplicate removal?

It's possible that over time multiple listings may have been created for your business.

Having duplicate listings can confuse search engines, hurt local rankings, and reduce the trust that consumers have in your business.

Traditional API solutions do not identify or fix these duplicate listings, and can also miss inaccuracies. For this reason, we strongly recommend when creating a citation campaign that you add duplicate removal to permanently fix any outstanding issues that may be present.

What happens if I need to change details about a location?

No problem.

Unlike traditional API solutions, we don't charge expensive recurring fees just to hold the door open for those rare times you might need to update a listing.

Instead, we charge a simple, one-off fee of $3 for each listing you need to update, and if the listing is managed through a current Data Aggregator subscription, there's no charge at all!

Are there any situations in which I'd be better off choosing a traditional API solution?

It's easiest to answer this with the following two questions:

  • Does your business move location each year?
  • Do you regularly make changes to your business information?

If you happened to answer 'yes' to either of those questions then it’s possible that Yext or a similar provider could be a good choice for you.

If you're a business that is regularly moving address or making changes to core business information, then a service that can push out these changes instantaneously (but charging expensive annual fees for the privilege) could well be a good option.

We can of course facilitate any changes or updates to your business data. See 'What happens if I need to change details about a location' for full details.

Any further questions?

If you have any further questions that haven't been covered please take a look at our Help Center.

Alternatively, you can contact an expert from our friendly team who will be more than happy to offer any help and advice.

Case Studies

Big Leap

Learn how Big Leap uses BrightLocal to effectively manage citations for 1,600 locations.

Staylisted

See how Staylisted saved over $67,000 on Citation Management by switching to BrightLocal.

Blue Corona

Discover how Blue Corona reduced their annual citation spend by 79%.

Ready to start building and fixing citations?

The local citation service with global reach