7. Off-site: Link Building
Every local SEO guide you’ll ever read will include a mention of link building and its importance. What it may not clearly explain—and what we want to specify here as part of our local SEO guide—is that unlike standard SEO activity, the authority of the domain linking back to your site is less important than local relevance.
When you’re link building for standard SEO purposes, the pressure is high to score great quality links, from high quality or high profile domains back to yours. When it comes to local SEO rankings ,though, Google recognizes that your local business is unlikely to have lots of links from the likes of the New York Times or similar. You may well have links from your local radio station or town newspaper, though, and these are just as valuable in local search.
There are lots of link building tactics for local websites. You could consider becoming engaged in the local community, for example. You may decide to sponsor an event, a local youth sports team or community initiative. You could even hold an open day, host a local event yourself, throw a party, launch a local business networking club, work with a local influencer or enter for a local award.
Why use BrightLocal for Local SEO?
BrightLocal has been helping local businesses, multi-location businesses and SEO professionals understand and improve their positions in the local search market since 2009.
Understand your rankings
Track hundreds of keywords across Google, Bing and Yahoo. See a detailed breakdown of organic, mobile and Maps rankings. Compare rankings against your competitors and create ‘roll-up reports’ to view ranking trends for multiple locations.
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Manage your reputation
Monitor and grow your business’ reputation by tracking and analyzing your online reviews across 35+ sites, including Google My Business, Yelp, Facebook, Foursquare, Tripadvisor and more. Guide customers to leave reviews on the sites that matter most to you, and reply directly to Google and Facebook reviews within a single tool.
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Build accurate citations quickly and effectively
Whether you use our manual citations team or aggregator submissions, our citation-building services can push your data to thousands of online business directories, mobile apps and mapping services worldwide, ensuring NAPW consistency and higher visibility in local search.
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