Sometimes All You Need to E-A-T is a Sandwich
by Dan Leibson
If you’re looking at a decrease in traffic since the Medic update, you may have heard that E-A-T is the fix to focus on. However, as Dan Leibson proves today, ...
by Dan Leibson
If you’re looking at a decrease in traffic since the Medic update, you may have heard that E-A-T is the fix to focus on. However, as Dan Leibson proves today, ...
by Rosie Murphy
The mobile-first index should have come as no surprise to local businesses. Google announced its plans for mobile way back in 2016, and its slow rollout has given businesses plenty ...
by Jamie Pitman
Google just announced a feature that should come as no surprise to anyone who wondered how they would fill the void left by Google+. In an announcement on their blog ...
by Shane Barker
If you’re working with enterprise businesses with a huge number of locations, you’ll no doubt understand the importance of localized content to ensure your site shows up in local searches. ...
by Rosie Murphy
Welcome to the Local Services Ads Click Study! Local Services ads, or ‘Local Services by Google’ as they’re more formally known, are Google’s latest in-SERP advertising option for local and Service ...
by Shane Barker
Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? Contributor Shane Barker provides his considerations for localizing your content for ...
Do you still need to use ‘near me’ to optimize your website for local search? Contributor William Munir looks at how the use of this phrase has evolved over time ...
by Rosie Murphy
In local search, local SEO citations are an incredibly important piece of the puzzle. Keeping your name, address and phone number (NAP) consistent across the internet helps Google decide where ...
Getting involved in your local community brings with it lots of potential to boost your business’s local SEO. Contributor Matthew Murray explains how your link profile, local rankings, sales opportunities, ...
by Lee Dobson
Mobile landing page optimization is more important than ever for local businesses. With Google’s mobile-first index rolling out far and wide, contributor Lee Dobson shares his top tips for mobile optimization, ...
by Jamie Pitman
Back at Pubcon in 2016, Google’s Gary Illyes announced the search engine’s plans to switch to a mobile-first index, which would prioritize websites in rankings based on suitability for use ...
by Joy Hawkins
Sick of seeing spammy Google My Business listings from your competitors in the local 3-pack? You’re not alone. With just three results available in the local pack, it’s even more ...