Google Business Profile

A well-optimized and well-managed Google Business Profile is central to local business success. Get all the help you need to make this key part of local SEO work for you.

Google Business Profile Photos

Google Business Profile Photos

by Claire Carlile

We’ve all heard the saying that first impressions count, and this is just as true online as it is in real life.  Internet users are inherently visual creatures, with approximately ...

May 19th, 2022
12 min read
Gbp Insights Teaser

Google Business Profile Insights

by Jamie Pitman

Last Updated November 2022: Removed mentions of Photos insights as Google has confirmed they will not be migrated to the new Performance experience in SERPs. As a small business owner ...

May 19th, 2022
8 min read
Gbp Business Description Teaser

Google Business Profile Description

by Ben Fisher

The description feature within Google Business Profile (formerly known as Google My Business) is a key element of any local business listing as it informs the search user of the ...

May 17th, 2022
4 min read
Gbp Verifications Teaser

Verifying Google Business Profile

by Jamie Pitman

For the most part, Google keeps product and service registrations as straightforward as possible. You can set up a Gmail account in seconds. Ditto for Google Ads. And on the ...

May 17th, 2022
4 min read
Gbp Categories Teaser

Google Business Profile Categories

by Carrie Hill

Selecting the right primary and secondary Google Business Profile (formerly known as Google My Business) categories can give your local search rankings a boost. But with many categories to choose ...

May 5th, 2022
4 min read
Benefits Ofgbp Teaser

Google Business Profile Benefits

by Jamie Pitman

Google develops dozens of new products and tools each year, so it’s only natural that some stick around and others don’t make it past the beta stage. Google Business Profile ...

May 5th, 2022
5 min