When you’re working with Google Business Profile (formerly known as Google My Business), you’re operating in a continually moving environment. Like Netflix, you never really finish optimizing your Google Business ...
by Alix Coe
In December 2021, Google confirmed a significant update to the local search algorithm had recently been rolled out. According to Google, the update—which had already been spotted by SEO experts ...
by Eduard Klein
How often have you visited a restaurant without checking the reviews first? Given that the food industry is so saturated, you can’t expect enough people to show up to your ...
by Alix Coe
Google Business Profile (formerly known as Google My Business) is one of the most effective tools for marketers to use when working with local businesses. Without GBP, businesses are unable ...
by Sammy Paget
Google’s algorithm to rank local search results relies on a wide variety of different signals, so it can be difficult to know where you should dedicate your efforts. To ensure ...
A question I sometimes hear from business owners goes something like this: “Do we really need call tracking? It seems like an extra expense we can do without?” This provides ...
Imagine the scenario. You’re a dog owner—your good boy needs treatos. You check the pet store’s Google Business Profile (formerly known as Google My Business) listing, which says it’s open. ...
At the beginning of November 2021, Google announced that it is rebranding Google My Business as Google Business Profile. The name change isn’t major news in itself as the product ...
In February 2021, Google updated the guidelines for Google Business Profile (formerly known as Google My Business) to include information about co-working spaces. While there’s a lot of information spread ...
by Alix Coe
As a business owner, you’ll already know just how powerful a positive reputation is. Perception of your business will have a strong influence over whether a potential customer makes a ...
by Alix Coe
Update Nov 5, 2021: Search Engine Land has reported that “if … you are a local SEO that manages a number of businesses, you will still continue to use an ...
by Alix Coe
Over the last decade, it’s become increasingly important for local business owners to establish and grow their online presence. This is largely because building brand awareness online can quickly boost ...