Overview of Yext
Yext offers a one-stop solution for taking control of approximately 80 of your online and mobile listings and managing them through one dashboard. They have a direct pipe (an API) into the directories, mapping services and mobile apps in their network so they can take control of your listings and publish edits and new and updated listings quickly.
As a Yext client you also get a more prominent listing on some directories (a ‘PowerListing’) that helps you standout from other businesses. Yext charges an annual, recurring fee, so once you start using them you are meant to maintain your ‘subscription year after year – cancelling your account has some repercussions (see below).
What other countries does Yext work in?
- USA – 82 sites
- UK – 40 sites
- Canada – 32 sites
- Australia – 23 sites
- France – 21 sites
- Germany – 36 sites
- Italy — 19 sites
- Portugal — 18 sites
- Spain — 22 sites
- And 70+ other countries
5 ‘must know’ facts about Yext
- Submit direct to 30-80 different local directories, mapping services and mobile apps
- You can quickly update data at any time and also promote special offers
- Yext provides clear reports and analytics on listing performance
- Yext charges a recurring, annual fee – not a one-off cost
- Yext only submits to one data aggregator – Factual
Cost of Yext
- $499/location per year*
- Bulk discounts are negotiable down to approximately $250/location/year
*It’s hard to get a definitive price on Yext. They have an advertised price of $500 but most people can secure a discount if they play hard to get and/or have multiple locations.
Pros and Cons of Yext
|Manage 80+ of your listings through 1 dashboard||It’s expensive & cost is recurring each year|
|Take control quickly & make updates when you need||When you stop using Yext the listing data reverts back to pre-Yext state|
|Get great standout on directories through ‘Power Listing' features||Only submit to 80 sites, many of which are low value|
|Good reporting & listing analytics||Can’t select which sites you submit to – fixed list|
|Submit to many powerful directories & map services||Reputation of being very sales focused with high churn rate|
|Don't submit to data aggregators (only Factual)|
Key question: What happens if you stop using Yext?
The Yext data that feeds into their partners’ sites stop after one year (unless you repay for another 12 months.) Enhanced listing info that was added via Yext (e.g. images, working hours, bios, menus, etc.) will be removed from the listings immediately. Basic listing data (e.g. NAP) can revert to a pre-Yext state because it loses it’s ‘locked’ (aka trusted) state with each of the directories/services Yext feeds into.
My opinion on Yext
Yext has done a decent job of getting the technology side right, although they haven’t (by many accounts*) sorted out how to merge or remove duplicate listings yet. They do charge a lot of money for using their service, and if you stop paying them your listing info can revert to its old state which may be wrong/incomplete**.
In this sense I consider them to be the equivalent of PPC for listings – they offer a quick solution to sort your listing data out, but once you stop paying them all the benefits quickly stop. They also don’t submit to many sites considering there are hundreds of citation sites in the US.
Many of the services within Yext’s network have questionable value — e.g. GPS providers which are not relevant for many business types and can’t be crawled by Google so they have limited local SEO value.
So you pay to get listed on 30-80 sites but many of them don’t add much value to your local listing profile.
Compare features & pricing of Yext and BrightLocal
Reviews from around the web about Yext
Overview of Moz Local
Moz Local provides a service focused on distributing data via Aggregators. They allow you to update or submit listing details to the big four aggregators + five directories directly. You can run a useful listing audit on their service to see where you do and don’t have listings and you can see where that data is complete, incomplete or even duplicated. You can upload a CSV of your listing data (for one or many locations) and then submit this data to their network for a charge of $84 per year.
Moz connects directly to Google My Business so you can pull in your data from there and also push data updates in Google My Business.
6 ‘must know’ facts about Moz Local
- Moz Local submits to all 4 US aggregators
- Provides a good audit tool to view existing listing completeness & duplicates
- You can update listings & re-verify listing data at any time
- Charge an annual fee – need to commit to maintain trusted status of data
- No white-label reporting option
- Listings go live slower due to delays in aggregator distribution*
*See data distribution timeline – https://getlisted.org/static/resources/listing_time_to_live.pdf
Moz Local in the UK
Moz Local also offer listing distribution in the UK. They submit via two aggregators called Central Index and Thomson Local which gets your data on seven sites and a network of local newspaper sites. In reality these aggregators don’t have such extensive networks as the US aggregators do (not Moz’s fault, just the way the UK market is.) The UK cost is £84/year
Cost of Moz Local
- $84 per location per year
- £84 per local per year for UK businesses
Pros and Cons of Moz Local
|Submits to all big aggregators for relatively low charge||Slow updates – listing changes can take 2-3 months|
|Manage multiple locations in 1 dashboard||Recurring annual fee – failure to pay means data may revert back|
|Good audit tool that shows duplicate listings||Don’t create accounts/claim listings on all local directories|
|Well supported by a knowledgeable team||No white-label reporting option for agencies|
|Only submit to 9 sites directly - 4 aggregators + 5 direct|
*This issue is not of Moz’s making – this is an aggregator issue and is a flaw in an Aggregator-only approach to listings.
Key question: What happens if I stop using Moz Local?
(taken from Moz Local FAQs) Moz Local will simply report to the sites in their network that the listing is no longer under management by Moz. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos and other images.
My opinion on Moz Local
The team behind Moz Local have excellent pedigree in understanding the local market and developing strong SaaS tools. Moz Local is a useful tool for checking listing status and for managing submissions to aggregators at relatively low cost – although not as low cost as BrightLocal.
The downsides are that listings are not claimed on each site, which means other people can claim your listings instead of you. Data can also revert if the feed into aggregators isn’t paid annually. And there can be long lead times for the data to go live on some sites and have an impact in Google (2-3 months). Many local biz owners are too impatient to wait this long and agencies need to show results sooner to keep clients happy.
Compare features & pricing of Moz & BrightLocal
Reviews from around the web about Moz Local
Overview of BrightLocal
More than 1,000 SEO agencies outsource their local citation management to BrightLocal.
We have an in-house team of 50 submission agents and managers that currently handle 60,000+ citation submissions every month.
We offer a hybrid solution that combines manual, direct-to-site submissions and/or automated distribution via local data aggregators.
Users have total flexibility in choosing which route they want to take – direct submissions, aggregator submissions or both.
Users can also also select the number of sites and which sites we update or submit to. This flexibility suits customers who know what they want but can be complicated for customers who are less knowledgeable and want simple prepackaged options.
Out manual submission service operates in 10 countries including US, Canada, UK and Australia.
5 ‘must know’ facts about BrightLocal
- Offer manual citation building and data aggregator distribution
- Charge $2-3/listing for manual submissions and $55/year for aggregator submissions
- You can select exact quantity of submissions and which sites to use
- Guarantee that 70% of submissions go live in four weeks of submission
- Aggregator submissions come with free 12-month updates
Cost of BrightLocal
- Manual, direct-to-site submissions – $2-3 per listing
- Data Aggregator submissions – $55/year
Pros and Cons of BrightLocal
|Lowest prices for both manual & aggregator submissions||Don’t guarantee that ALL submissions will go live|
|Can claim & submit directly to GoogleMyBusiness||Listings via aggregators can take 2-3 months to go live|
|Experienced, in-house team of 50 submission agents|
|Submit to all 4 data aggregators|
|Flexibility to submit to aggregators & direct-to-site|
|Create & claim accounts on directories|
|Simple online interface & reporting|
Key Question: What happens if I stop using BrightLocal?
As 90% of our submissions are direct to site rather than into aggregators, the majority of listings are claimed and ‘owned’ by the customer so data remains intact in the future. But for any aggregator listings, after one year the feeds from aggregators into third-party sites lose their ‘managed’ status. We advise customers to renew their submissions to aggregators every 12 months to maintain the trusted data status – this renewal can be done directly or via BrightLocal for $55.
My opinion on BrightLocal
I can’t really provide an opinion of BrightLocal without it being biased. So all I’ll say is that we have completed over 600,000 submissions for more than 30,000 businesses and have lots of repeat customers. We have a big enough team to deliver citations at scale but also maintain focus on quality of citations delivered.
What countries does BrightLocal work in?
- South Africa
Reviews from the web about BrightLocal
The majority of info and reviews on BrightLocal are about our tools and reports, not about CitationBurst. So we haven’t included these because they’re not relevant to this study.
Overview of Advice Local
Advice Local is a specialist local listing service that provides submission services in the USA. They typically work with SEO agencies and through channel partners and resellers – i.e. not with local businesses directly.
They provide both local search reporting (e.g. rankings, listings audit, review audit) as well as providing a blend of data aggregator submissions and direct to site submissions.
They offer a range of submission packages ranging from $100-$250+/year which include distribution via aggregators, direct submission to top 50 directories and reputation monitoring reports.
5 ‘must know’ facts about Advice Local
- Submit to mix of aggregators and direct to site
- Can handle set-up and claiming of Google Local / Google My Business listings
- Can handle Facebook, Twitter and Pinterest account creation
- Provide reporting as well as submission services
- Only operates in the USA
Cost of Advice Local:
- $100 – $250+ per location per year
|Specialist local submission service||Cost is higher than comparable services|
|Combine aggregator & direct-to-site submissions||You can’t select which sites you submit to – used fixed lists|
|Can claim & submit directly to GoogleMyBusiness||Listings via aggregators can take 2-3 months to go live*|
|Can claim & submit directly to Facebook & Twitter||Don’t create accounts/claim listings on all directories|
|Provide white-label reports for agencies|
|Submit to niche-industry sites for certain industries|
*This issue is not of Advice Local’s making – this is an aggregator issue and is a flaw in an Aggregator focused approach to listings.
Key question: What happens if I stop using Advice Local?
After one year the feeds from aggregators into third-party sites lose their ‘managed’ status. Listings with Acxiom and Localeze revert to status prior to using Advice Local. Any direct-to-site listings with claimed profiles remain intact and ‘owned’ by customer.
My opinion on Advice Local
Advice Local has been around for a long time and has a solid reputation. They really focus on local listing management and serving SMBs via channel partners and agencies. They’re pricing is economical at lower package levels but expensive at top end and I question the value.
They recently (2016) developed some vertical (aka ‘niche’) submission packages for five industries – Legal, Healthcare, Home Services, Financial Services and Restaurants. There are roughly 5-6 sites in each category and cost $99 + $20/month ($339/year all in). That is expensive and you can submit to most of these directories via BrightLocal for just $2/$3 per directory.
Compare features & pricing of Advice Local & BrightLocal
Reviews from the web about Advice Local
Overview of Whitespark
Whitespark is a well known software and citation services provider based in Canada. They run a full suite of software including the Local Citation Finder, Local Rank Tracker, Reputation Builder and offer some other free tools as well. They offer citation building services in 11 countries and operate like a citation service provider. They offer bespoke citation research and citation clean up based on the specific client/location they work on. They partner with a third-party business, OptiLocal, to deliver citations.
There are no recurring aggregator fees. They claim existing listings and go through the phone verification process.
5 ‘must know’ facts about Whitespark
- Have a strong team with great local knowledge/citation know-how
- Submit to mix of aggregators and direct to site
- One-off/adhoc cost – no recurring charges
- Offer a more custom citation service
- Guarantee that 70% submissions will go live (at the time of submission you can expect about 30% to be live)
Cost of WhiteSpark
- $4-5 per submission (= $200-$250 for 50 submissions)
Pros and Cons of Whitespark
|Offer custom citation clean-up & research service||Outsource some citation work to 3rd party (OptiLocal)|
|1 time cost – no recurring fee||More expensive than BrightLocal|
|Submit to aggregators & direct to certain sites|
|Create accounts on directories which clients own/access|
|You select number of submissions & which sites used|
Key Question: What happens if I stop using Whitespark?
Whitespark does a lot of direct-to-site submissions. Therefore any direct listings with claimed profiles remain intact and ‘’owned’ by customer.
My opinion on Whitespark
The team at Whitespark have great local knowledge, good reputations and know the citation market well. They provide good customer service which is what some local businesses want and need. They cater to agencies and enterprise businesses. They charge more per submission than other services (e.g. 25-40% more than BrightLocal).
Compare features & pricing of Whitespark & BrightLocal
Reviews from the web about WhiteSpark
Overview of Synup
Founded in 2014 and based in India, Synup offers both local search reporting and local listing management, although their primary focus and billing structure is focused is on local listings.
They manually submit to 40 sites in their network. Most of their sites are US-centric – although some sites, like Facebook, Google Local and Factual, are international.
Their reporting covers local listings, business reviews and search rankings.
They primarily work with SMBs but do offer white-label services and reporting to SEO agencies.
5 ‘must know’ facts about Synup
- They offer basic local search reporting included within $30/month fee
- Only works for US-based businesses
- You need to sign up for a 12 month-up deal
- Offer instant updates on 42 sites and you can purchase extra updates on 150 sites
- Offer discount pricing for multiple locations
Cost of Synup
- $30/month ($360/year – 12-month agreement)
- $20/month for 1000+ locations (12-month agreement)
Pros and Cons of Synup
|Offer instant data-syncing with 42 sites||Charge a monthly recurring fee with annual commitment|
|Can also submit data to additional 150 sites||Submitting to additional 150 sites costs extra|
|Submit to Google My Business||Some sites in their network are low value|
|Provide reputation monitoring tools||Don't guarantee listing update success|
|Provide additional SEO reports - e.g. rankings||Only works for US-based businesses|
|Provide white-label reporting options||Cost per location is higher than comparable servcies|
My opinion on Synup
Of all the services reviewed, Synup is the one I know least about. I believe that they target SMBs/local businesses more than agencies. At $360/year (12 x $30) they aren’t the cheapest solution available but you do get reporting and local listing updates for this amount. I did try their local submission service back in 2012 and it wasn’t good but they have developed a lot since then so may be much better now. Certainly their dashboard and website look much better than earlier versions.
Compare features & pricing of Whitespark & BrightLocal
Reviews from the web about Synup
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